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Tag: GDC

TapJoy Launches Marketing Automation Platform for Freemium Apps

Mobile Marketing

TapJoy Launches Marketing Automation Platform for Freemium Apps

March 3, 2015

Via: itCurated

Mobile marketing firm Tapjoy has launched its Marketing Automation and Monetisation Platform at the Game Developers Conference in San Francisco, aiming to enable freemium app developers and publishers to maximise lifetime value from users. The new offering combines predictive analytics, […]