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Tag: Game Theory

What is game theory and can it be applied to PPC marketing?

Advertising & Marketing

What is game theory and can it be applied to PPC marketing?

August 17, 2016

Via: Searchenginewatch.com

1-800 Contacts is in trouble because it was applying game theory to improve their PPC results. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and […]