Tag: Forrester Research Inc

Mobile Marketing

Advertising: Marketing in the Moments, to Reach Customers Online

January 19, 2016

Via: itCurated

MOMENTS are having a moment in advertising. Or at least a micromoment. As people flit from app to app online, they have little patience for any interruption, especially a banner ad or, heaven forbid, a 30-second commercial. Moments, whether they […]