Tag: enterprise data

Analytics & Data

Quest for Unified Customer Data: How CDPs Enter Mix

February 28, 2023

Via: CMSWire

While companies have made solid progress in unifying their customer data, nearly two-thirds still don’t use a customer data platform (CDP). This leaves copious room for growth, according to the 2022 CDP Institute Member Survey. “It’s not surprising that 2/3rds […]