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Tag: email service provider

Why B2B Brands Face Unique–and Sometimes Self-Inflicted–Email Deliverability Challenges

October 12, 2021

Via: MarketingProfs

However, now that Google Workspace and Outlook 365 are making serious inroads into the corporate email market, B2B email deliverability is behaving more like deliverability for B2C brands. That means inbox placement—i.e., reaching the inbox of recipients—is increasingly unifying around […]