Tag: digital journal

Mobile Marketing

Onward to Advanced TV: 8 in 10 Advertisers Use, Most Will Increase Spend in Coming Year

October 27, 2015

Via: itCurated

According to the Internet Advertising Bureau (IAB), a majority of advertisers (78 percent) have already leveraged some form of advanced TV in their marketing efforts — and 70 percent of advertisers anticipate spending more on the medium within the next […]