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Tag: B2B buying funnel

3 Questions B2B Marketers Should Ask About the Dark Funnel in 2023

January 9, 2023

Via: CMSWire

Remember the quote of debatable origins that goes something like this (I’m paraphrasing), “I know half of my advertising works. I just don’t know which half.” The conversation around the “dark funnel” is giving B2B marketing a similar identity crisis. […]