Tag: at&t


B2B Commerce in the Opt-In Era

October 24, 2022

Via: B2B News Network

For years, companies have been able to track their users’ website and app activity across other companies’ apps and websites, using the resulting data for advertising purposes or for sharing with data brokers. Last year, Apple launched a highly anticipated […]

Apps & Sites, Mobile Commerce, News

Meta tops TikTok in mobile ad performance after Apple’s ATT changes

March 25, 2022

Via: Marketing Dive

SKAN, also known as StoreKit Ad Network or SKAdNetwork, is Apple’s privacy-centric API that helps ad networks and advertisers measure ad activity like impressions, clicks and app installs on an aggregated level. The tech company’s ATT framework moves last year […]

Mobile Commerce, Mobile Marketing

Apple’s privacy changes drive up ad prices for e-commerce marketers

September 23, 2021

Via: Marketing Dive

E-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]

Mobile Commerce, Mobile Marketing

Apple to start enforcing tracking changes next week, priming mobile space for disruption

April 22, 2021

Via: Marketing Dive

Apple previously stated the IDFA changes would go into effect in early spring, but this week’s announcement sets a firmer deadline for developers to ensure their apps are privacy-compliant. The implementation of IDFA was initially supposed to take place last […]


AT&T starts actual 5G rollout in ten markets — but without mmWave

December 13, 2019

Via: Apple Insider

Just as the carrier previously teased in November, AT&T launched its genuine 5G network in the United States on Friday. The initial wave, consisting of ten markets, is said to provide 5G coverage to “millions of consumers and businesses,” with […]


AT&T to pay $60M in settlement of FTC data throttling case

November 5, 2019

Via: Apple Insider

The settlement will be placed in holdings to partial refunds for current and past customers who saw data speeds throttled after hitting an unadvertised data cap, reports Reuters. Specifically, the settlement applies to subscribers who committed to unlimited plans prior […]


Three big reasons why Americans aren’t upgrading their phones

May 17, 2019

Via: The Verge

Last month, Verizon and AT&T made official something you’ve probably been aware of for a while: American smartphone owners are upgrading a lot less than they used to. In fact, they’re hitting record lows at the two biggest US carriers, […]


Future path of Apple’s App Stores at stake in Monday’s Supreme Court arguments

November 26, 2018

Via: Apple Insider

The US Supreme Court will today hear arguments in the case of Apple v Pepper, which maintains that the company has deliberately created a monopoly with the App Store. The claim is that Apple has then also used this monopoly […]


AT&T Will Stop Exchanging Fire-Prone Samsung Galaxy Note 7s

October 10, 2016

Via: NYTimes Tech

AT&T Inc. said on Sunday that it would stop exchanging Samsung Electronics’s Galaxy Note 7 phones after reports of fires in the replacement devices. “Based on recent reports, we’re no longer exchanging new Note 7s at this time, pending further […]

Mobile Marketing

As Wireless Changes, So Must Marketing

July 31, 2015

Via: itCurated

We have just seen quarterly earnings reports from AT&T and Verizon, and they continue to grow at a healthy pace. Sprint and T-Mobile also have started to grow once again. However, the larger wireless marketplace is splitting into smaller segments. […]