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News in TV Marketing: Rovi’s Predictive Analytics Platform Powers Audience Targeting for A&E Networks

Advertising & Marketing

News in TV Marketing: Rovi’s Predictive Analytics Platform Powers Audience Targeting for A&E Networks

February 27, 2015

Via: itCurated

What’s new in targeting for TV? Well, Rovi Corporation is on the move. It has just announced that A+E Networks has selected its “Rovi Ad Optimizer” to enable “data-driven audience selling to help improve advertiser performance by more efficiently reaching […]