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Tag: Advanced Topics

Refreshing “The Customer Journey to Online Purchase” – New Insights into Marketing Channels

Advertising & Marketing

Refreshing “The Customer Journey to Online Purchase” – New Insights into Marketing Channels

February 12, 2015

Via: itCurated

Last year we introduced “The Customer Journey to Online Purchase” — a tool that helped marketers visualize the roles played by marketing channels like paid search, email and display ads in their customers’ journeys.The goal was to help marketers learn […]