June 1, 2016
Via: itCuratedMany of the world’s largest Internet companies, like Google and Facebook, rely heavily on advertising to finance their online empires. But that business model is increasingly coming under threat, with one in five smartphone users, or almost 420 million people […]
May 23, 2016
Via: itCuratedNative advertising is something you may have often encountered on the visited web pages without even noticed its presence. At least in some extreme, pioneer cases like these – it is perfectly justifiable that one may not even be aware […]
April 20, 2016
Via: itCuratedAn Accenture study finds that online ads are unpopular with most consumers, while ad-blocking tools are making it easier than ever to tune out unwanted messaging. How are you supposed to promote your brand? Most consumers dislike online ads, and […]
November 6, 2015
Via: itCuratedAdvertisers are very concerned about the popularity of mobile ad blocker apps, but may not be able to overcome the threat without making tough changes to their ads. That was perhaps the big takeaway from a panel at the ad:tech conference on mobile […]
Advertising & Marketing, Technology
October 5, 2015
Via: itCuratedThe advertising industry these days in caught in the middle of the ad-blockers dispute. Although ad blocking was available in many ways and variations for a long time, the subject took a widespread and controversial turn with Apple’s move of […]
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