In case the stories of closing malls and empty storefronts haven’t caught your attention, shopping has changed. With an ever-growing focus on customer experience, old models upend the established process, bringing consumers and companies together like never before. Think Warby Parker, Casper Mattresses, the list goes on. These are hugely profitable businesses that have cut out the retailer completely.
Clearly, there is money to be made. In fact, former Google executive Tim Armstrong recently launched a new company to bring products and experiences directly to consumers.
