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Scale, Automation and Personalization: The Balancing Act for Today’s Brands

June 13, 2019

Via: CMSWire

Consumer and B2B brands worldwide face no shortage of opportunities — or obstacles — in their pursuit for maximized customer engagement. Personalization, reaching global audiences and supporting and improving mobile experiences are top priorities for many, and for good reason.

Nearly 86% of consumers state that if a brand provides personally relevant content, they become more interested in that brand’s product or services. The impact can be significant: according to HubSpot, marketers who personalize their sites and quantify their achievements see close to a 20% uplift in sales.

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