Design is an integral part of a high converting eCommerce store. Just as no one shops at a shabby looking retail store, no one likes browsing for products on an ugly site. Well-designed stores impress visitors, portray professionalism and quality, and tend to convert better.
As a retailer you have a couple of options. On one hand, your eCommerce platform likely has a bunch of free and paid themes that you can slap on. On the other, there are some incredible web designers out there who can custom design a truly unique store. Which option do you go with?
In this post, we’ll break down both options and show you how to decide.
Premium Themes
Search for eCommerce themes on Google and you’ll find thousands of them for various eCommerce platforms. And some of them actually look really good. However, that doesn’t mean they are the best option for you. Let’s look at the pros and cons.
