When you are leading a race, tracking your No. 2 competitor is important, but it is often more important to know who is creeping up from behind the pack.
For a few years now, many marketers identified Instagram as TikTok’s main competitor. However, it looks like YouTube is positioned to be the fiercest competitor to TikTok.
Google announced that access logins for YouTube Shorts, the mini video platform meant to rival TikTok, have reached more than 1.5 billion user views per month. The significance is more than the size of the audience; Data.ai forecasted that TikTok would reach 1.5 billion users per month by the end of this year.