In the past year or so Google has published numerous articles and research around the topic of ‘Micro-Moments’, which it describes as “the new battleground for brands”.
Let’s look at a top level overview and then we’ll explore a few ideas around how to optimize one particular micro-moment.
So what are ‘micro-moments’, exactly? Google says they are “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.”
