Just four months after launching the new Galaxy S6 and S6 Edge, Samsung has begun to drop the price of its flagship handsets in an apparent effort to jumpstart slumping sales and push its troubled mobile division further into the black.
Consumers in The Netherlands are the first to benefit from Samsung’s new strategy, with the 32-gigabyte S6 now going for just €599 and the S6 Edge coming in at €699 in the European nation. The changes were first noted by BetaNews.
Samsung announced plans to rework Galaxy pricing last week after posting disappointing financial results in its second fiscal quarter. Mobile division profits dipped by 38 percent year-over-year — though they were up very slightly sequentially — which contributed to an overall 8-percent profit decline for the conglomerate.
