Mobile ad attribution company Kochava is teaming up with ad agencies, networks, and advertisers to pool data on mobile gamers, share ways to target them, and improve mobile publishers’ ability to find, advertise to, and acquire new users.
All without compromising mobile users’ security, Kochava CEO Charles Manning says.
In the mobile advertising game, data is everything. Top independent players such as Vungle, Chartboost, AdColony, and Applovin push over two billion ad impressions monthly through their networks, touching hundreds of millions of mobile users.
