For the first time ever, messaging app usage is surpassing social network usage, and the popularity of messaging apps doesn’t stop there.
According to 2015 Forrester study, US and UK smartphone owners use an average of 24 apps per month but spend more than 80 percent of their [in app] time using just five non-native apps installed from the App Store.
These five apps vary from person to person, but at least one of these five apps is almost always, you guessed it, a messaging app.
