The dirty little secret of my favorite categories of consumer goods — headphones, backpacks, and watches, primarily — is that they all have offensively fat profit margins. Their prices used to be fairer when manufacturers had to pay retailers for physical shelf space, but in the age of online shopping, every purchase we make is, to some extent, exploitative. Brainwavz is one company that’s trying to exploit the consumer less by undercutting the bigger audio brands on price while maintaining a high level of sonic quality.
