No matter their gender or age, internet users in France are committed to buying groceries primarily in-store. Just 5% said their last grocery purchase was made digitally, according to a February 2017 survey from Promise Consulting.
Indeed, fully 95% of internet users in France said their most recent grocery purchase was made in-store at supermarkets and hypermarkets like Auchan, Carrefour, E.Leclerc, and Géant.
This may not bode well for companies like Amazon, which recently announced it was going to roll out its Prime Pantry service in France and Belgium.
