One week ago, Verizon surprised everyone by announcing a new unlimited data plan. AT&T, Sprint, and T-Mobile swiftly responded with unlimited plans of their own. The competition means many users have access to attractive unlimited plans for the first time in years. Time for you to switch plans? The answer may be yes.
Verizon had killed its unlimited data plan six years ago, and resisted pressure to offer unlimited data ever since. It even released ads arguing that most people never use more than 5 gigabytes of data a month and don’t need unlimited plans. What changed?
