Taco Bell’s new website wants to make the company your new favorite trendy startup.
Today, the taco chain is launching a new website and “virtual flagship restaurant,” ta.co. The new website will allow for fully customizable online ordering, in a similar style to the chain’s app, as well as hosting a publishing channel featuring content created by the brand and collaborators.
“Customers want ease of access and they want that ease of access on their terms,” says Taco Bell CEO Brian Niccol. “People love to be in control of both their order and how they customize their food experience.”
