If you live in the digital marketing world, you probably know about Mary Meeker’s annual thought bomb, “Internet Trends Report,” even if you don’t have time to read through it. The 2015 edition, published just weeks ago, consists of approximately 200 data-packed slides covering marketing and consumer behavior trends ranging from the growing clout of millennials to emerging advertising formats in China. I strongly advise anyone in local search to read it.
On the surface, 2015 Internet Trends is not about local search. But if you take a close look and read between the lines, Meeker’s report makes some important observations about local search:
