Mobile’s forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimize search marketing efforts.
A growing proportion of mobile users are choosing the smartphone as their primary device to access the Internet. We call these consumers “smartphone dominant,” and see them as driving the future of mobile usage.
Recently, a global Yahoo report found that conducting search in mobile mode has become a daily habit for smartphone dominant users. The report found that users tend to switch from a PC to a smartphone for email, search, and shopping, while games, content, and video tend to be viewed on larger screen.
