For the first time, mobile devices outnumber people. This milestone underscores one crucial fact for entrepreneurs: as the number of mobile devices rises, so do their importance.
Eighty-five percent of consumers believe their mobile devices are essential to daily life. Clearly, the mobile interface is crucial for consumers, and the savvy businesses that hope to connect with them increasingly choose to do so via smartphones and tablets. A mobile strategy can help companies of all sizes reach more customers and help maintain a strong industry advantage.
But creating a mobile strategy involves more than building an app. A great strategy ensures that your in-person, mobile and traditional online experiences communicate a cohesive message that motivates customers to interact with your business. Here are seven ways to maximize your mobile efforts:
