E-commerce sales account for 14.3% of all retail sales worldwide and the e-commerce share of total global retail sales is expected to hit 23% by 2023.
However, thriving in such a growing, competitive industry requires certain knowledge and tools. In this article, we’ll have a look at the e-commerce content management system (CMS) landscape and discover three top vendors that offer the best web capabilities for your online store.
What Does E-Commerce CMS Mean?
E-commerce CMS allows retailers to build, edit, and publish digital content on their websites without writing any code. The benefits of using a content management system to power your e-commerce business are many:
- Flexibility and scalability: Store owners can keep track of their website content more easily as CMSs don’t require complex processes.
- User-friendliness: By leveraging a content management system, you get to enjoy user-friendly interfaces and platforms that help you quickly optimize your content.
- Easy integration: With e-commerce CMSs, the process of content integration through your website is faster and much easier.
- Highly accessible: CMSs can be accessed from anywhere, at any time, as they are usually browser-based. Administrators only require an internet connection, and they are ready to manage their online stores.
Which Are the Most Popular Content Management Systems for E-Commerce?
As e-commerce is a trend on the rise, it’s only natural that more platforms for handling online stores are built, making your choice of CMS much harder. To narrow down your search a bit, we’ve selected three of the most popular content management systems for e-commerce. Let’s have a look at them.
1. Shopify
This flexible e-commerce platform is suitable for businesses of any sizes as it offers great scalability capabilities. Around 800,000 businesses use Shopify worldwide and the number is growing.
Shopify is an all-in-one e-commerce platform that provides easy-to-use interfaces that can be highly customized and personalized. Another great benefit of Shopify is that it supports great mobile optimization capabilities, making it accessible for mobile users to shop securely on online stores.
However, with Shopify, you might need a little extra assistance from a professional developer if you need to build more complex projects, so don’t forget to take that into consideration.
2. Magento
The popular open-source e-commerce platform, Magento, enables store owners to easily create their online businesses, with a focus on the customer experience. The platform is suitable for B2B businesses that are looking for omnichannel, mobile commerce, and who want to create outstanding digital retail experiences.
Magento handles $100 billion in gross merchandise sales annually and offers a large Marketplace with multiple extensions available to download. This feature-rich platform provides advanced SEO-capabilities and highly-customizable functionality on the Magento store.
One thing you should know about Magento is that it is quite expensive compared to other e-commerce platforms.
3. WooCommerce
The market share for WooCommerce in 2021 is 22% of the top 1 million sites using e-commerce technologies. A great thing about this platform is that it offers a variety of free templates, themes, and extensions. As a free WordPress plugin, WooCommerce can quickly transform your WordPress site into an SEO-optimized e-store.
Although WooCommerce is a free plugin, it gives users great flexibility and control over their content, making it easy to edit, organize, and maintain highly-optimized pieces of content.
One downside you might want to consider is that WooCommerce only works with WordPress themes.
Conclusion
Every e-commerce business journey is different and choosing the right CMS platform for your online store requires a thorough understanding of your needs. The most popular CMSs that we discussed in this article can address a wide range of needs for e-commerce companies of different sizes and business models.
