Artificial intelligence has turned our world upside down, and organizations are rapidly realizing AI tools can change the way all industries operate. Whether it be increased productivity or streamlining revenue operations, AI has already proven its positive effects. But the development and adoption of bots is just as much an art as it is a science, in that you shouldn’t automatically assume the “smartest” bot is the best fit for your business. Bots that aren’t built thoughtfully have the potential to cause harm and confusion if we don’t regulate their construction. Additionally, the most effective bots are customizable to align with an organization’s structure and specific use cases.