Marketers across all segments are realizing the potential of video. A substantial 71% of B2B marketers use video in their content strategies, 2020 research from MarketingProfs and Content Marketing Institute found.
That number can only be expected to rise as businesses and their customers migrate toward video as their preferred form of content for entertainment and information alike.
Benefits of B2B Video Marketing
Video is quickly becoming B2B marketers’ content of choice for plenty of reasons. A recent study by Wyzowl found that video has a vast range of benefits in 2021:
