Google Analytics has been part of most marketing departments’ toolkits for quite some time. With Google being the top ranking search engine globally and the target of many SEO strategies, marketers have relied on Google Analytics for quite a lot. Not only to tell them where most of their traffic is coming from but also to help determine whether or not they’re correctly allocating their advertising dollars.
With the latest update to Google Analytics, Google has attempted to help marketers improve their insights from data and increase their ROI. But what exactly are the new features available through GA4, and how will marketers begin using them to the maximum? We spoke to marketing experts to learn how they plan on using the next level of Google Analytics.
