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What Is Zero-Party Data?

March 20, 2023

Via: CMSWire

Zero-party data refers to customer information that is intentionally and proactively shared with brands, usually through surveys, forms or preference centers. Unlike first-party data collected directly by companies, zero-party data is based on trust and transparency and can provide valuable insights into customer motivations and needs.

In this article, we will explore the benefits of zero-party data and how businesses use it to foster stronger customer relationships and improve the customer experience.

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