Each new innovation in digital marketing and CRM has allowed brands to gain additional insights into their customers. While some advancements have been more successful than others, one thing is certain: time marches forward. Marketing, customer experience and other professionals must keep up and adapt to the times.
As a marketing agency owner from before the age of social media marketing, through the advent of big data, and in the age of personalization, I’ve seen enough to know that change is truly the only constant.
