On average, it only takes someone a few seconds to determine whether they want to stay or leave your website—which can be the difference between a sale you’ve been waiting for, or the loss of a customer.
Part of that decision is made on whether or not they find your website to be trustworthy.
That’s why we wrote this post. We’ll cover the importance of having a trustworthy website, and things you can do to immediately instill a sense of trust in your business.
Why a Trustworthy Website Is Important
With the possibility of phishing scams, malware—or even just plain poor customer service, people are much more wary with their clicks than ever before.
And, because you’re running an online store where a transaction is taking place, you need to be hyper aware of how your business, and website are perceived.
Luckily, you don’t have to worry about the security of your checkout if you’re using a hosted solution—but what about the process of actually getting a customer to that point?
How can you get someone to trust the face of your website so that they continue to the point of purchasing?
