Nearly half will intentionally leave items in a shopping cart in hopes of getting a better offer from the retailer.
Many consumers put items into an online shopping cart and then leave, and enough e-retailers send follow-up emails to those shoppers offering discounts that consumers have caught on to the game.
47% of consumers ages 18-34, and 37% of all shoppers, intentionally leave items in an online shopping cart in hopes that the retailer will come back with a better offer, according to a survey released Wednesday by Shop+, the retail unit of Mindshare North America, a global media agency that’s part of worldwide advertising conglomerate WPP.
