In an analysis of $160 billion worth of digital retail sales worldwide, Criteo finds smartphones have usurped tablets as the device mobile shoppers most often use to make purchases.
As growth in sales of tablets levels off while smartphone sales continues to jump, retailers are seeing a significant switch in mobile commerce activity: More shoppers have become comfortable with buying goods on their smartphones, and more digital shoppers now have smartphones, driving increases in sales on smartphones. In fact, the smartphone is the dominant device in m-commerce today, finds digital marketing firm Criteo.
