Now in its fourth year, the Disney Tech & Data Showcase helps set the tone for what advertisers can expect from the media giant in advance of its upfront presentation later this year. This week’s presentation, made at the Consumer Electronics Show in Las Vegas, comes as Disney looks to supercharge its advertising offerings and better monetize its portfolio of live TV, streaming and other properties.
“Disney connects our clients to world-class entertainment, sports and programming with proven engagement that cannot be found anywhere else.” said Rita Ferro, president for global advertising at Disney. “Our industry-leading technology and data capabilities, paired with our global scale and reach, allows us to deliver intentional, and impactful experiences to consumers, while driving performance and effectiveness for brands.”
