TrueView ads, which give visitors the option of skipping promotional clips before they end, will add a feature to let advertisers highlight related content during videos.
(Bloomberg)—Google Inc.’s YouTube video-sharing service is adding tools to make advertisements running on mobile devices more interactive, while cutting down on errant clicks.
YouTube’s TrueView ads, which give visitors the option of skipping promotional clips before they’re over, will add a feature called cards to let advertisers highlight related content during videos, YouTube said Wednesday in a blog post. The new tools will also allow direct links to outside websites on mobile devices or desktop computers. In the past, only ads on desktops showed links and annotations.
All YouTube video ads will also limit clickable links to boxes near the edge of the video player. In the past, viewers could click on any part of the display, making it more likely that they might accidentally engage with the video with a tap of a finger or mouse.
