Sotheby’s will collaborate on an online-only sale of contemporary art with the start-up Artsy, a search engine and database that will take bids via its website and iPad or iPhone apps.
The sale, in late October, will focus on artists who employ technology as a central component of their work, either conceptually or as part of their process, and will include painting, sculpture, video and photography, the companies said. Richard Prince, Cory Arcangel and Jeff Elrod are among the artists whose works Sotheby’s and Artsy will be seeking; the works on offer will be valued at $50,000 or less.