Tag: Meta

July 22, 2024

Meta’s added another way to incorporate offers into your ads, with an updated URL ingestion process that will detect existing offers listed on your site. As you can see in this example, posted by Meta ads expert Jon Loomer, Meta’s […]

July 17, 2024

Meta’s determined to make use of its expanding AI capacity, and it’s going to make you experience it, whether you want to or not. Meta’s latest effort on this front is new Meta AI summaries in post comment streams on […]

April 10, 2024

Meta’s looking to ensure that developers stay within the rules when using its API, with the introduction of a new hub that provides overviews of its rules and regulations designed to ensure responsible app development. Meta’s “Responsible Platform Initiatives” hub […]

February 21, 2024

Every time this comes up it seems like a misinterpretation of web usage data, but money, and pressure from influential publishers, still clearly has a strong hold on political policy. This week, Indonesian President Joko Widodo has announced that he […]

February 16, 2024

The changes to Menlo Park, California-based Meta’s pricing come after Apple updated its mobile app store guidelines in Oct. 2022. Cupertino, California-based Apple gave Meta over a year to comply with the rule change, according to a recent report from […]

February 14, 2024

Instagram has added a new DM filter option for creators, which will enable you to filter your inbox to only messages from profiles that you follow in the app. As you can see in this example, the new “People you […]

February 7, 2024

Threads has announced that it’s now testing the ability to save posts in the app, which has been a highly requested feature update, and will bring Meta’s real-time discussion platform more into line with other apps. As you can see […]

February 1, 2024

In case you needed a reminder that making significant money out of social media subscriptions is hard, YouTube has today announced that YouTube Premium and Music has now surpassed 100 million subscribers, 8 years after its initial launch. Which is […]

January 24, 2024

Meta’s looking to lean further into AI for ad targeting, with the expansion of its automated “Advantage” targeting to all campaign objectives and optimizations. The update comes as part of Meta’s Marketing API v.19 update, which also includes various revisions […]

January 23, 2024

This could be handy. According to a new back-end code discovery in the Threads app, Threads users will soon be able to save their posts as drafts, enabling you to return and revise your missives at another time. As you […]

January 16, 2024

Here’s a small, but handy new update on Instagram. In the latest version of the app, you now have an option to halt a Stories upload mid-process, which could be a valuable way to catch errors or issues before they […]

January 2, 2024

If you’ve logged on to Facebook recently, you may have been prompted with this pop-up: It’s not entirely new, as Meta has been rolling out this option to selected regions over the past few months. But Meta has now confirmed […]

December 15, 2023

Given the relative popularity of Notes among younger users, it makes sense that Instagram is trying to capitalize on the option as much as it possibly can. This week, Instagram added 2-second looping videos to Notes, providing another engagement option […]

December 13, 2023

Instagram’s adding some new elements to its inbox Notes feature, with video notes, as well as new engagement options, designed to help drive more spontaneous interaction in the app. First off, there’s video Notes. Now, when creating a Notes in […]

December 8, 2023

Good news with EU social media fans, with Threads looking set for a December 14th launch in the region, just in time to capitalize on holiday engagement. As reported by The Verge, EU Instagram users can now access a countdown […]

November 20, 2023

The mobile app media landscape felt the repercussions of the economic downturn in 2023, with nearly all major media sources witnessing declines. In the third quarter of 2023, app install ad spend budgets were slashed by 20% when compared to […]

November 15, 2023

Amazon appears to be bolstering its in-app shopping partnership. In two separate news pieces emerging over the past week, the eCommerce giant has struck a deal with both Meta and Snap to feature in-app shopping capabilities. We’ll take a closer […]

November 10, 2023

Instagram continues to lean into more private sharing, with a series of new updates in testing that will provide more ways for users to interact in smaller groups. First off, Instagram’s testing new ways to respond to inbox Notes, with […]

October 31, 2023

In response to the evolving European regulatory landscape, Facebook and Instagram are set to launch a new subscription service tailored to users in the European Union (EU), European Economic Area (EEA), and Switzerland. This move comes as part of criticism […]

October 10, 2023

Brands continue to diversify the platforms they use for influencer marketing and yet Instagram continues to hold the top spot. Instagram Reels is emerging as the dominant influencer marketing platform in the US, according to the latest Influencer Marketing by […]