Tag: Marketing technology

Marketing technology, Technology

3 ways to use social for experimental marketing sucess

November 17, 2017

Via: Smart Insights

Effective experiential campaigns produce ongoing engagement between customer and brand, and social media is a key component in fortifying long-term consumer loyalty If there’s one thing Millennials have taught us, it’s that people no longer want to view content passively. […]

Marketing technology, Technology

Content Marketing Tools Are Becoming More Diversified

August 23, 2017


Email marketing technology is central to an organization’s content marketing effort, but there’s more to an effective campaign than just an email solution. With automation tools gaining traction and artificial intelligence (AI) improving existing technology, companies’ content marketing tool belts […]

Marketing technology, Technology

The Journey To Modern Services Marketing Starts Here

May 24, 2017

Via: DigitalistMag

The hallmark of great solutions marketing is the ability to unite products, software solutions, and services. As a high-tech marketing professional, my personal journey and constantly evolving messaging has now spanned four decades. My roles may have changed and evolved […]

Marketing technology, Technology

B2B Marketers See Most Value in CRM tools

May 24, 2017


When it comes to marketing technology tools, business-to-business (B2B) marketers have a host to choose from. According to a March 2017 survey of US B2B senior marketers from Software as a Service (SaaS) lead generation company Leadspace, the tools they […]

E-payment & Security, Technology

Mobile Apps Are a Gold Mine for Fraudsters

April 10, 2017


Fraudsters follow the money trail, which now leads to mobile’s two advertising channels—mobile websites and apps. Mobile apps are particularly appealing to fraudsters because in-app inventory commands premium prices, and because the industry has lagged behind in offering app-specific fraud […]

Marketing technology

9 Mind-Blowing Content Curation Tools to Boost Your Traffic and Engagement

March 3, 2017

Via: Jeff Bullass Blog

If you are always creating new content, it can burn a deep hole in your marketing budget… A great way to publish more content, without actually creating more, is to recycle the content you already have and that of other […]

Marketing technology, Platform development

Social Marketing Grows Up

February 24, 2017

Via: Ecommerce Times

For an article that lands on the social marketer like a proverbial ton of bricks, check out “What’s the Value of a Like?” in the March-April issue of the Harvard Business Review. “Social media doesn’t work the way many marketers […]

Marketing technology

How to Build Brand Loyalty in Customers in 2017

February 21, 2017


Generally speaking, technology tends to make things better and faster than they were in the past. One possible exception to this can be found in data on brand loyalty and customer retention. With a plethora of sellers on the global […]

Marketing technology

How to Use Emotion to Strengthen Your Digital Marketing

February 16, 2017


Digital marketing can be an impersonal practice. There are screens, devices, and hundreds of other things that stand between you and a user, which makes finding a way around that distance difficult. But if there’s one way to short cut […]

Marketing technology

12 ways to grab millennials using gamification

February 14, 2017

Via: TheNextWeb

Familiar with technology and often obsessive about their phones, millennials are likely one of your top demographics to target. One way to grab — and keep — their attention is to gamify your product or app, making the experience fun […]