Tag: Marketing technology

July 18, 2023

My colleague, Frans Riemersma, recently published a book titled “A Small Book on Customer Technology.” The book is a guide and quick reference intended to facilitate communications between non-marketing stakeholders (e.g., CFO, CEO, IT, procurement) and marketing technologists. Those communications […]

August 3, 2022

Martech promises the moon on a stick: Every customer behavior neatly converted into a metric and tracked, data rapidly analyzed and packaged into a story, conversions tested and optimized. They tell you that you’ll be able to target, in an […]

June 6, 2022

Chief marketing officers must cope, like most brand leaders today, with inflation woes, the Russian invasion of Ukraine, supply chain issues, China’s lockdown measures and unprecedented talent competition. Further, they lack the capabilities to accomplish the work of marketing: more […]

May 12, 2022

Marketers, the final numbers are in for the Marketing Technology Landscape 2022. And you’re going to be shocked: there are more marketing technology solutions than last time. Ok, maybe not shocking. Martech apps have seen growth each year since the […]

May 9, 2022

A few weeks ago, I received a series of marketing emails from an influencer marketing technology company pitching their platform and services. It was the usual automated series of messages which concluded with, “I’ve researched you and your company, I’ve […]

March 18, 2021

Nothing seems to slow down growth of Customer Data Platforms (CDPs). Not even 2020. The industry added 13 vendors, 800 employees and $250 million in funding over the last six months of 2020, according to the Customer Data Platform Industry […]

May 28, 2020

A pandemic, economic uncertainty and social distancing — what a kerfuffle we are in right now. As marketing leaders, it’s an incredibly difficult time to direct our teams. Everyone is struggling to navigate our current situation. Yet, while we’re all […]

May 8, 2020

Freelancers have to execute work for their clients, but they also need to promote their business to get new clients. Digital marketing can be a powerful way to grow a business, but it’s also an additional skill set that not […]

May 7, 2020

Marketing technology (martech) will suffer a “short-term hit rather than a long-term death,” according to Scott Brinker, because of the COVID-19 health pandemic. The crisis will inspire martech firms to further embrace digital operations and digital customer experience, strengthen performance […]

April 6, 2020

Marketing in the digital age is a challenging and rewarding occupation. Disruptive technologies call for marketers to be agile and adaptable, while abundant data and an ever-growing understanding of our customers and the journeys they make means we need to […]

January 30, 2020

International expansion is an expected ambition for progressive websites. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully […]

November 13, 2019

Wondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that you want to capitalize on, or maybe you’re releasing a brand new product, there are always plenty of reasons to […]

October 31, 2019

Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly when marketing and sales are seen as two different entities. Ultimately this who-gets-credit-for-this-sale […]

October 24, 2019

People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly […]

June 8, 2018

What will voice search do to the landscape of digital marketing? The internet has carved out its place in society as one of the most important things in day to day life. You could argue that it is the most […]

December 14, 2017

Chart of the day: Looking to 2018, marketers were asked which tactics will be used in their digital marketing strategy for 2018 Social Media Marketing (18%) Content Marketing (17%) and use of Marketing Technology (16%) are expected to be included […]

December 7, 2017

During the holiday season it is customary to reach out to your business partners or to your customers with seasonal messages. Be it to promote your offers, to transmit greetings or pleasantly mark this joyous (and prosperous) time of year, […]

November 21, 2017

We have seen in the first part of this article how digital video marketing works and which are the detailed elements that determine the final customer experience. Given this marketing method’s raising relevance for B2B commerce, video content marketing gains […]

November 17, 2017

Effective experiential campaigns produce ongoing engagement between customer and brand, and social media is a key component in fortifying long-term consumer loyalty If there’s one thing Millennials have taught us, it’s that people no longer want to view content passively. […]

August 23, 2017

Email marketing technology is central to an organization’s content marketing effort, but there’s more to an effective campaign than just an email solution. With automation tools gaining traction and artificial intelligence (AI) improving existing technology, companies’ content marketing tool belts […]