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Google Revs Ecommerce SERPs

Google is revving up its product search results, making it easier for consumers to price shop without leaving search engine page results.

Search for an unbranded product such as “buy blue womens sun dress” and scroll past sponsored listings and local results. Below that, on the primary SERP, Google added a grid of tile-like product boxes triggered by purchase-intent queries. Each tile can include a product name, images, price, store name, average star ratings, and review count.

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