February 16, 2024
Via: Payments DiveThe changes to Menlo Park, California-based Meta’s pricing come after Apple updated its mobile app store guidelines in Oct. 2022. Cupertino, California-based Apple gave Meta over a year to comply with the rule change, according to a recent report from […]
January 30, 2024
Via: Marketing DiveApple’s Vision Pro mixed-reality headset hasn’t yet arrived, but brands are already strategizing ways to plug into the hype. The long-anticipated Vision Pro headset became available for pre-order earlier this month and is expected to arrive on Feb. 2. For […]
Mobile Commerce, Mobile Marketing
November 20, 2023
Via: Business of AppsThe mobile app media landscape felt the repercussions of the economic downturn in 2023, with nearly all major media sources witnessing declines. In the third quarter of 2023, app install ad spend budgets were slashed by 20% when compared to […]
November 3, 2023
Via: Business of AppsSeveral tech industry organisations, including NetChoice and Chamber of Progress, have expressed their concerns to the Supreme Court regarding the potential consequences for free iOS apps if mobile app developers are compelled to incorporate in-app links to alternative payment platforms. […]
E-payment & Security, Technology
July 14, 2023
Via: Payments DiveApple has been steadily expanding its financial offerings in 2023. In March, it debuted a buy now, pay later service called Apple Pay Later. Then a month later, it added a high-yield savings account backed by investment bank Goldman Sachs. […]
June 15, 2023
Via: CMSWireBut marketers interested in customer experience must pay closer attention to two new frameworks aimed at ensuring consistent data privacy in the apps sold in the Apple store. Apple announced these features in a public blogpost on its site. Apple […]
Mobile Commerce, Mobile Marketing
December 23, 2022
Via: Business of AppsThis year we’ve all been eyeing the effects of the end of COVID lockdowns and Apple’s privacy changes on app development and marketing efforts. While in-app spending took a bit of a hit, users were spending more time in their […]
Advertising & Marketing, Technology
December 19, 2022
Via: Practical EcommerceDigital advertising is changing, but not in the blink of an eye. It’s more like a gathering storm in the distance. For a few years, concerns about privacy and abusive tracking in the digital advertising industry have led consumer groups, […]
October 21, 2022
Via: Marketing DiveA needed turnaround for Snap appears a long way off as a dour economy and ongoing headwinds tied to Apple’s privacy changes roil the business. In its letter to investors, the social media firm gave more color on the state […]
June 10, 2022
Via: Business of AppsApple just launched new App Store Review guidelines in time with its Worldwide Developer Conference. The update sees the loosening of certain restrictions that app developers must meet before publishing on the App Store. It comes as somewhat of a […]
Apps & Sites, Mobile Commerce, News
March 25, 2022
Via: Marketing DiveSKAN, also known as StoreKit Ad Network or SKAdNetwork, is Apple’s privacy-centric API that helps ad networks and advertisers measure ad activity like impressions, clicks and app installs on an aggregated level. The tech company’s ATT framework moves last year […]
E-payment & Security, Technology
February 9, 2022
Via: Payments DiveApple noted in its announcement that 90% of U.S. retailers already accept Apple Pay as a payment method from consumers, but the introduction of this new tool for merchants signals Apple’s deepening interest in payments. “As more and more consumers […]
Mobile Commerce, Mobile Marketing
February 8, 2022
Via: Business of AppsIn 2022, fewer mobile ad networks won a greater number of placements on regional, platform and vertical top lists, according to the latest ROI Index from marketing data and analytics experts Singular. The latest Index based on an analysis of 300 ad networks […]
November 3, 2021
Via: CMSWireThe advertising ecosystem has been upended and continues to shift, thanks in part to Google’s plans to deprecate third-party cookies, along with Apple’s restriction of access to their mobile ID. Both moves impact the adtech sector and the ability to […]
October 22, 2021
Via: CMSWire“While no one wants to see two trillion-dollar companies having a knife fight,” read the internal strategy document drafted by Facebook executives, “we need to have this knife fight.” This elegant depiction of boardroom barbarism is hardly surprising. Facebook has […]
October 14, 2021
Via: CMSWireWith two decades of digital marketing experience, Sav Khetan knows how to use first party data to get valuable insights. This skill will be especially useful for others, as privacy laws change across the country, limiting what used to be […]
Mobile Commerce, Mobile Marketing
September 23, 2021
Via: Marketing DiveE-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]
September 22, 2021
Via: Social Media TodayIt seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook, with The Social Network today outlining some of the specific ways in which ad reporting has been affected by the new privacy prompts. For […]
Mobile Commerce, Mobile Marketing
September 14, 2021
Via: MarketingProfsMaybe it’s just a fluke, you think… until it happens again. And again. Anyone with marketing chops will know it’s not a cause for celebration. Something is just not right. For companies that send emails, that scenario may play out […]
Mobile Commerce, Mobile Marketing
July 1, 2021
Via: Marketing DiveApple last month caused a stir among marketers and their advertising agencies with a preview of a software update that will give its customers more control over their personal data. The planned changes, estimated to launch this fall to coincide […]