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Tag: Apple


E-payment & Security, Technology

Apple adds BNPL offerings from rivals

June 13, 2024

Via: Payments Dive

Cupertino, California-based Apple launched its own “pay-in-four” service, called Apple Pay Later, in March 2023. Roughly one-fifth of BNPL customers had tried the offering by July 2023, according to a J.D. Power report. The tech giant then began sharing data on the […]


News

Meta forces Apple fees on advertisers

February 16, 2024

Via: Payments Dive

The changes to Menlo Park, California-based Meta’s pricing come after Apple updated its mobile app store guidelines in Oct. 2022. Cupertino, California-based Apple gave Meta over a year to comply with the rule change, according to a recent report from […]


News

Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro

January 30, 2024

Via: Marketing Dive

Apple’s Vision Pro mixed-reality headset hasn’t yet arrived, but brands are already strategizing ways to plug into the hype. The long-anticipated Vision Pro headset became available for pre-order earlier this month and is expected to arrive on Feb. 2. For […]


Mobile Commerce, Mobile Marketing

AppsFlyer’s latest Performance Index shows impact of economic downturn on mobile advertising

November 20, 2023

Via: Business of Apps

The mobile app media landscape felt the repercussions of the economic downturn in 2023, with nearly all major media sources witnessing declines. In the third quarter of 2023, app install ad spend budgets were slashed by 20% when compared to […]


Apps & Sites, Mobile Commerce

Tech groups challenge Apple’s in-app payment policies in Supreme Court review

November 3, 2023

Via: Business of Apps

Several tech industry organisations, including NetChoice and Chamber of Progress, have expressed their concerns to the Supreme Court regarding the potential consequences for free iOS apps if mobile app developers are compelled to incorporate in-app links to alternative payment platforms. […]


E-payment & Security, Technology

Apple debuts recurring payments

July 14, 2023

Via: Payments Dive

Apple has been steadily expanding its financial offerings in 2023. In March, it debuted a buy now, pay later service called Apple Pay Later. Then a month later, it added a high-yield savings account backed by investment bank Goldman Sachs. […]


Analytics & Data

How Apple’s New Privacy Measures Are Reshaping the Ways Brands Protect Customer Data

June 15, 2023

Via: CMSWire

But marketers interested in customer experience must pay closer attention to two new frameworks aimed at ensuring consistent data privacy in the apps sold in the Apple store. Apple announced these features in a public blogpost on its site. Apple […]


Mobile Commerce, Mobile Marketing

What does 2023 hold for mobile and app marketing?

December 23, 2022

Via: Business of Apps

This year we’ve all been eyeing the effects of the end of COVID lockdowns and Apple’s privacy changes on app development and marketing efforts. While in-app spending took a bit of a hit, users were spending more time in their […]


Advertising & Marketing, Technology

A Gathering Storm for Digital Ad Tracking?

December 19, 2022

Via: Practical Ecommerce

Digital advertising is changing, but not in the blink of an eye. It’s more like a gathering storm in the distance. For a few years, concerns about privacy and abusive tracking in the digital advertising industry have led consumer groups, […]


Apps & Sites, Mobile Commerce

Snapchat owner braces for cold winter as ad revenue slows

October 21, 2022

Via: Marketing Dive

A needed turnaround for Snap appears a long way off as a dour economy and ongoing headwinds tied to Apple’s privacy changes roil the business. In its letter to investors, the social media firm gave more color on the state […]


News

Apple loosens app store rules for developers

June 10, 2022

Via: Business of Apps

Apple just launched new App Store Review guidelines in time with its Worldwide Developer Conference. The update sees the loosening of certain restrictions that app developers must meet before publishing on the App Store. It comes as somewhat of a […]


Apps & Sites, Mobile Commerce, News

Meta tops TikTok in mobile ad performance after Apple’s ATT changes

March 25, 2022

Via: Marketing Dive

SKAN, also known as StoreKit Ad Network or SKAdNetwork, is Apple’s privacy-centric API that helps ad networks and advertisers measure ad activity like impressions, clicks and app installs on an aggregated level. The tech company’s ATT framework moves last year […]


E-payment & Security, Technology

Apple offers merchants phone pay tool

February 9, 2022

Via: Payments Dive

Apple noted in its announcement that 90% of U.S. retailers already accept Apple Pay as a payment method from consumers, but the introduction of this new tool for merchants signals Apple’s deepening interest in payments. “As more and more consumers […]


Mobile Commerce, Mobile Marketing

ROI Index shows a 29% drop in diversity in mobile ad networks

February 8, 2022

Via: Business of Apps

In 2022, fewer mobile ad networks won a greater number of placements on regional, platform and vertical top lists, according to the latest ROI Index from marketing data and analytics experts Singular. The latest Index based on an analysis of 300 ad networks […]


Analytics & Data

Exploring CDP Implementation and Optimization

November 3, 2021

Via: CMSWire

The advertising ecosystem has been upended and continues to shift, thanks in part to Google’s plans to deprecate third-party cookies, along with Apple’s restriction of access to their mobile ID. Both moves impact the adtech sector and the ability to […]


News

Inside Facebook’s Strategy to Bring the Privacy War to Apple

October 22, 2021

Via: CMSWire

“While no one wants to see two trillion-dollar companies having a knife fight,” read the internal strategy document drafted by Facebook executives, “we need to have this knife fight.” This elegant depiction of boardroom barbarism is hardly surprising. Facebook has […]


Analytics & Data

Sav Khetan: Evolve Your Data Strategy With the Trends

October 14, 2021

Via: CMSWire

With two decades of digital marketing experience, Sav Khetan knows how to use first party data to get valuable insights. This skill will be especially useful for others, as privacy laws change across the country, limiting what used to be […]


Mobile Commerce, Mobile Marketing

Apple’s privacy changes drive up ad prices for e-commerce marketers

September 23, 2021

Via: Marketing Dive

E-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]


Apps & Sites, Mobile Commerce

Facebook Outlines Impacts of Apple’s Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance

September 22, 2021

Via: Social Media Today

It seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook, with The Social Network today outlining some of the specific ways in which ad reporting has been affected by the new privacy prompts. For […]


Mobile Commerce, Mobile Marketing

How iOS 15 Will Kill Email Open Rates–And How Marketers Can Prepare

September 14, 2021

Via: MarketingProfs

Maybe it’s just a fluke, you think… until it happens again. And again. Anyone with marketing chops will know it’s not a cause for celebration. Something is just not right. For companies that send emails, that scenario may play out […]