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Tag: Featured


E-payment & Security, Technology

US, Europe lock arms on payments regulation

April 15, 2024

Via: Payments Dive

The CFPB and EC announced a pact last July for an “informal dialogue” on monitoring and regulation of emerging fintech technologies and financial services in an effort to safeguard consumers on either side of the Atlantic Ocean. Now, nearly a […]


Platforms, Technology

Meta Launches Info Hub To Ensure Developers Operate Within Its Rules

April 10, 2024

Via: Social Media Today

Meta’s looking to ensure that developers stay within the rules when using its API, with the introduction of a new hub that provides overviews of its rules and regulations designed to ensure responsible app development. Meta’s “Responsible Platform Initiatives” hub […]


News

Puma rallies around sport performance for largest marketing investment yet

April 10, 2024

Via: Marketing Dive

Puma is seeking to streamline its messaging strategy and reinvigorate a positioning around sport performance with “Forever. Faster. — See The Game Like We Do,” the 75-year-old brand’s biggest campaign yet in terms of media investment. The effort uniting Puma’s […]


Technology, Website design and optimization

Google Ad Updates Reflect New SERPs

April 9, 2024

Via: Practical Ecommerce

Earlier this month, Google changed its definitions of “top ads” and associated metrics. The purpose is to clarify the meaning and dynamic nature of paid and organic listings on search result pages. The changes will not likely impact ad performance. […]


Advertising & Marketing, Technology

The Unforeseen Consequences of Relying on AI in Marketing Strategies

April 8, 2024

Via: CMSWire

The role of artificial intelligence (AI) in shaping marketing strategies has grown exponentially over the past year or so. From personalized customer experiences to predictive analytics guiding campaign strategies, AI’s fingerprints are everywhere. However, as we explore this digital alliance, […]


Apps & Sites, Mobile Commerce

AI Apps for Social Media Images, Videos, Infographics

April 8, 2024

Via: Practical Ecommerce

Social media posts containing images and videos generate more engagement than text alone. The reasons are two-fold. First, social platforms prioritize visual content over text in feeds. Second, visual updates attract attention and thus user response. Creating compelling social media […]


News

Amazon Updates Policies on Supplements, Emission Defeat Devices

April 4, 2024

Via: EcommerceBytes

Amazon updated two policies on dietary supplements and emission tuners within the past week. On April 2, 2024, it announced that, effective April 2, 2024, dietary supplement products need to be verified through a third-party Testing, Inspection, and Certification (TIC) […]


Advertising & Marketing, Technology

How marketers can navigate the legal pitfalls of generative AI

April 3, 2024

Via: Marketing Dive

Generative AI remains at the center of conversations in the worlds of technology and advertising, with advancements continuing to roll out from tech giants, agency holding companies and marketing consultancies. While causing some uncertainty about job futures, the technology is […]


Apps & Sites, Mobile Commerce

West Elm launches mobile app

April 2, 2024

Via: Retail Dive

With the launch of its mobile app, West Elm is following in the footsteps of its sister brand, Pottery Barn. Last November, Pottery Barn introduced its own mobile iOS app, where shoppers can create digital registries, shop from curated rooms […]


E-payment & Security, Technology

How Amex is entangled in the Visa-Mastercard settlement

April 1, 2024

Via: Payments Dive

For years, Visa and Mastercard rules have said that if a merchant doesn’t add a surcharge for all credit card transactions, including those made with another card company such as American Express, then they couldn’t impose a surcharge on Visa […]


Shipping & Fulfillment

Walmart hikes return shipping rates for seller-fulfilled orders

April 1, 2024

Via: Retail Dive

Walmart has bumped up return shipping rates for seller-fulfilled orders as businesses try to strike the right balance between consumer-friendly returns policies and minimizing reverse logistics costs. Some are charging returns fees or toughening up their policies in other ways. […]


Advertising & Marketing, Technology

Beyond Hype: Practical Applications and Limits of Generative AI in Marketing

March 28, 2024

Via: CMSWire

Adobe’s spent a good chunk of its stage time here this week at the Adobe Summit at the Venetian touting its generative AI marketing innovations in its digital customer experience software stack. And why not? The numbers are enticing. McKinsey […]


E-payment & Security, Technology

PayPal User Agreement Changes to Take Effect in May

March 27, 2024

Via: EcommerceBytes

PayPal notified users it’s making changes to the User Agreement that will, for the most part, go into effect in May. Included are changes to PayPal’s Seller Protection program and Purchase Protection program. PayPal listed the policies effected and highlighted […]


Advertising & Marketing, Technology

Ad budgets for games are growing for 40% of marketers, per IAB report

March 26, 2024

Via: Marketing Dive

Gaming advertising has surged in recent years as video games grow in popularity, especially among young consumers. With 86% of marketers indicating that games are of growing importance to their company, understanding the space is crucial. The new report from […]


Analytics & Data

11 Top Customer Service Metrics to Measure

March 25, 2024

Via: CMSWire

Understanding customer needs and expectations is a necessity, yet it still remains a challenge for many organizations. In fact, less than 1 in 5 organizations say they understand their customers well, according to CMSWire’s State of Digital Customer Experience report. […]


Advertising & Marketing, Technology

Ignite Success: Expert Tips for Dynamic Marketing Promotion Strategy

March 25, 2024

Via: CMSWire

Remember the early days of a romantic relationship? It’s a time of excitement, spontaneity and surprising a cherished one with gifts, much like the initial stages of a marketing promotion strategy. Yet, as time passes, the frequency and impact of […]


Apps & Sites, Mobile Commerce

Why the latest TikTok ban attempt is different — and what it means for marketers

March 21, 2024

Via: Marketing Dive

TikTok is back in the hot seat — not that it ever really left — again facing threats of a nationwide ban in the U.S. under a proposed bill now in the hands of the Senate. The bill, which would […]


Advertising & Marketing, Technology

The Ultimate Guide to Boosting Your SaaS Business with SEO

March 20, 2024

Via: B2B News Network

In the digital era, where Software as a Service (SaaS) platforms burgeon daily, standing out from the competition, is paramount. The quest for visibility and growth drives SaaS businesses to seek strategies that differentiate them and cement their authority and value in […]


E-payment & Security, Technology

New Nacha rules strike at push-payment fraud

March 19, 2024

Via: Payments Dive

Nacha is a nonprofit organization that governs, but does not operate the ACH Network, an account-to-account money transfer system overseen by The Federal Reserve and The Clearing House. There were 31.5 billion ACH Network payments made last year, valued at […]


Advertising & Marketing, Technology

Pacsun unites commerce channels with first-party data solution

March 18, 2024

Via: Retail Dive

The partnership between SoundCommerce and Cordial is billed as a way for omnichannel retailers to boost customer loyalty and revenue opportunities by combining data-driven insights and personalized messaging solutions. For Pacsun, the partnership is in line with the digitally minded […]