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Advertising & Marketing, Technology

Pacsun unites commerce channels with first-party data solution

March 18, 2024

Via: Retail Dive

The partnership between SoundCommerce and Cordial is billed as a way for omnichannel retailers to boost customer loyalty and revenue opportunities by combining data-driven insights and personalized messaging solutions. For Pacsun, the partnership is in line with the digitally minded […]


News

Target limits self-checkout to 10 items or fewer at most stores

March 18, 2024

Via: Retail Dive

A great experience can’t rely on self-checkout lanes or staffed registers alone. The changes Target is making to its self-checkout policy reflect the interlocking roles technology and people play in customer satisfaction. About two in five shoppers prefer self-checkout, and […]


E-payment & Security, Technology

Visa teams with SAP’s Taulia on embedded payments

March 14, 2024

Via: Payments Dive

Through its partnership with Taulia, Visa aims to provide businesses with an improved payment experience for buyers and suppliers, the card network said. Taulia processes about $500 billion annually and has major firms such as Nissan, Airbus and AstraZeneca in […]


Platforms, Technology

Google Spam Policies, Explained

March 13, 2024

Via: Practical Ecommerce

Google released this month updates to its core algorithm and spam policies. It also issued widespread manual penalties to sites with excessive AI-generated and low-grade content. Google is prioritizing spam — manually and algorithmically. If you’ve experienced a decline in […]


Advertising & Marketing, Technology

Unlocking Marketing Budgets: Strategies for Success

March 12, 2024

Via: CMSWire

Despite a stubbornly challenging economic climate, UK marketers have reasons to be optimistic. According to the Institute of Practitioners in Advertising’s (IPA) quarterly Bellwether report last quarter, businesses stepped up their investment in marketing, with 26% reporting increased marketing budgets. […]


Analytics & Data

AI in Analytics: 3 Key Tips to Keep Your Workflow up to Date

March 11, 2024

Via: CMSWire

Data analysts are just as swept up with the AI in analytics hype as any other professional, but their emotions reflect more than just being in awe of the technology. The world of AI has reshaped the rules of data […]


Advertising & Marketing, Technology

Second-party Data Could Unlock Ad Targeting

March 11, 2024

Via: Practical Ecommerce

Digital advertising networks searching for new ways to target individuals across websites and devices could turn to second-party data sharing. Internet cookies come in two flavors. First-party cookies store session data and facilitate website personalization by “remembering” a visitor and […]


Mobile Commerce, Mobile Marketing

Basma now sells its TikTok-approved cosmetics at Sephora

March 7, 2024

Via: Retail Dive

Since Basma Hameed, a burn survivor, founded the cosmetic brand in 2021, the brand has grown to more than 184,000 followers on TikTok and 293,000 on Instagram. Basma’s debut product, The Foundation Stick, helped catapult the cosmetics company to TikTok […]


Analytics & Data

Charts: Fastest Growing Ecommerce Companies 2023

March 6, 2024

Via: Practical Ecommerce

The first challenge in ranking fast-growing ecommerce companies is the definition. Should “ecommerce” include only companies that sell their own inventory? Or does it also include platforms and tech providers that serve those sellers? Yahoo Finance adopted the latter last […]


Platforms, Technology

The ideal combination of Amazon Ads and Channable

March 5, 2024

Via: B2B News Network

If you’re participating in online sales, you know how tough the game can be. The competition is hard and standing out with your business can sometimes feel impossible. But have no fear, because there is a perfect combination for boosting […]


Advertising & Marketing, Technology

Unlock Leadership Support With Marketing Retention Tactics

March 4, 2024

Via: CMSWire

Having trouble persuading leadership to invest more resources into your organization’s customer experience program? Try shifting the semantics of the conversation from “CX” to “retention marketing.” Because the two are really one and the same. Let me explain. Breaking Down […]


Apps & Sites, Mobile Commerce

Gap reworks Jungle’s TikTok hit to show off spring linen collection

March 4, 2024

Via: Retail Dive

Gap is positioning its spring 2024 campaign around pop music with ads that emulate Jungle’s viral “Back on 74” video. The dance-focused concept aims to show off the flowy comfort of Gap’s linen offerings, such as ‘90s-inspired loose-leg pants and […]


Apps & Sites, Mobile Commerce

X Launches Live Test of Video in Spaces

February 28, 2024

Via: Social Media Today

X’s new video Spaces option is now in live testing, with some X Premium subscribers able to launch Spaces chats with video in-stream. As you can see in this example, posted by DogeDesigner, now, when launching a Spaces session, you […]


Mobile Commerce, Mobile Marketing

TikTok Launches Live Test of Option to Automatically Identify Products in User Uploads

February 28, 2024

Via: Social Media Today

TikTok continues to expand its in-stream shopping push, in the hopes of evolving usage behavior, with its new option to make any object in any video “shoppable” now in live testing for some users. As you can see in this […]


Apps & Sites, Mobile Commerce

LinkedIn Adds More AI-Powered Options to its Recruiter Platform

February 27, 2024

Via: Social Media Today

LinkedIn has unveiled some new AI-powered elements for its Recruiter HR platform, including conversational prompts to help build recruiting projects, improved recruitment process tracking, and AI recommendations for titles and skills in job ads. First off, LinkedIn’s adding AI-assisted elements […]


News

TikTok’s Rights Stand-Off with Universal Music Could See More Tracks Pulled From the App

February 27, 2024

Via: Social Media Today

The fallout from TikTok’s failure to reach a new licensing agreement with Universal Music continues, with Universal now pushing to have all tracks on which its artists have even contributed pulled from the app. As reported by BBC, after TikTok […]


Apps & Sites, Mobile Commerce

X Continues to Build Out its Video Content Slate via New Deal with The Big 3

February 27, 2024

Via: Social Media Today

Yeah, I’m not certain that X’s “video first” strategy is going to work out, based on Twitter’s past efforts along the exact same lines. Last month, X outlined its new video content approach, declaring that video would be its main […]


Apps & Sites, Mobile Commerce

YouTube Marks New Milestone in Connected TV Viewing, Adds TV Channel Pages

February 20, 2024

Via: Social Media Today

With YouTube marking a new milestone in connected TV viewing (i.e. people watching YouTube on their home TV set), the platform’s taking the opportunity to launch a new channel page layout for TV, which will provide another way for creators […]


News

EU Officials Launch Investigation into TikTok Over Potential DSA Violations

February 20, 2024

Via: Social Media Today

EU officials are wasting no time enacting their new powers under the Digital Services Act (DSA), with the European Commission announcing a new investigation into whether TikTok is currently in violation of DSA rules in relation to the protection of […]


Mobile Commerce, Mobile Marketing

TikTok Provides Creative Strategy Tips in New Guide

February 19, 2024

Via: Social Media Today

Looking to make TikTok a bigger focus within your digital marketing approach? This will help. TikTok has published a new 34-page guide on TikTok marketing strategy, which it claims will provide “a roadmap to creative success, highlighting the solutions to […]