Tag: Featured

April 18, 2024

Klarna, the Swedish buy now, pay later pioneer, is overhauling its U.S. approach to an old-fashioned payments tool, the credit card. The company is ditching the credit card it rolled out in the U.S. two years ago, and replacing it […]

April 17, 2024

Today, leading measurement and analytics company Adjust unveiled InSight, a machinelearning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign effectiveness. With the introduction of Adjust’s InSight, marketers can now benefit from incrementality analysis to measure the […]

April 15, 2024

The CFPB and EC announced a pact last July for an “informal dialogue” on monitoring and regulation of emerging fintech technologies and financial services in an effort to safeguard consumers on either side of the Atlantic Ocean. Now, nearly a […]

April 10, 2024

Meta’s looking to ensure that developers stay within the rules when using its API, with the introduction of a new hub that provides overviews of its rules and regulations designed to ensure responsible app development. Meta’s “Responsible Platform Initiatives” hub […]

April 10, 2024

Puma is seeking to streamline its messaging strategy and reinvigorate a positioning around sport performance with “Forever. Faster. — See The Game Like We Do,” the 75-year-old brand’s biggest campaign yet in terms of media investment. The effort uniting Puma’s […]

April 9, 2024

Earlier this month, Google changed its definitions of “top ads” and associated metrics. The purpose is to clarify the meaning and dynamic nature of paid and organic listings on search result pages. The changes will not likely impact ad performance. […]

April 8, 2024

The role of artificial intelligence (AI) in shaping marketing strategies has grown exponentially over the past year or so. From personalized customer experiences to predictive analytics guiding campaign strategies, AI’s fingerprints are everywhere. However, as we explore this digital alliance, […]

April 8, 2024

Social media posts containing images and videos generate more engagement than text alone. The reasons are two-fold. First, social platforms prioritize visual content over text in feeds. Second, visual updates attract attention and thus user response. Creating compelling social media […]

April 4, 2024

Amazon updated two policies on dietary supplements and emission tuners within the past week. On April 2, 2024, it announced that, effective April 2, 2024, dietary supplement products need to be verified through a third-party Testing, Inspection, and Certification (TIC) […]

April 3, 2024

Generative AI remains at the center of conversations in the worlds of technology and advertising, with advancements continuing to roll out from tech giants, agency holding companies and marketing consultancies. While causing some uncertainty about job futures, the technology is […]

April 2, 2024

With the launch of its mobile app, West Elm is following in the footsteps of its sister brand, Pottery Barn. Last November, Pottery Barn introduced its own mobile iOS app, where shoppers can create digital registries, shop from curated rooms […]

April 1, 2024

For years, Visa and Mastercard rules have said that if a merchant doesn’t add a surcharge for all credit card transactions, including those made with another card company such as American Express, then they couldn’t impose a surcharge on Visa […]

April 1, 2024

Walmart has bumped up return shipping rates for seller-fulfilled orders as businesses try to strike the right balance between consumer-friendly returns policies and minimizing reverse logistics costs. Some are charging returns fees or toughening up their policies in other ways. […]

March 28, 2024

Adobe’s spent a good chunk of its stage time here this week at the Adobe Summit at the Venetian touting its generative AI marketing innovations in its digital customer experience software stack. And why not? The numbers are enticing. McKinsey […]

March 27, 2024

PayPal notified users it’s making changes to the User Agreement that will, for the most part, go into effect in May. Included are changes to PayPal’s Seller Protection program and Purchase Protection program. PayPal listed the policies effected and highlighted […]

March 26, 2024

Gaming advertising has surged in recent years as video games grow in popularity, especially among young consumers. With 86% of marketers indicating that games are of growing importance to their company, understanding the space is crucial. The new report from […]

March 25, 2024

Understanding customer needs and expectations is a necessity, yet it still remains a challenge for many organizations. In fact, less than 1 in 5 organizations say they understand their customers well, according to CMSWire’s State of Digital Customer Experience report. […]

March 25, 2024

Remember the early days of a romantic relationship? It’s a time of excitement, spontaneity and surprising a cherished one with gifts, much like the initial stages of a marketing promotion strategy. Yet, as time passes, the frequency and impact of […]

March 21, 2024

TikTok is back in the hot seat — not that it ever really left — again facing threats of a nationwide ban in the U.S. under a proposed bill now in the hands of the Senate. The bill, which would […]

March 20, 2024

In the digital era, where Software as a Service (SaaS) platforms burgeon daily, standing out from the competition, is paramount. The quest for visibility and growth drives SaaS businesses to seek strategies that differentiate them and cement their authority and value in […]