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Tag: Social Media


Apps & Sites, Mobile Commerce

Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps

March 1, 2024

Via: Social Media Today

Good news for social media managers, and a potentially significant update for Threads engagement overall, with Meta’s Twitter-like platform now live testing its API with selected partners, enabling, among other things, post scheduling in the app. As explained by Jesse […]


Mobile Commerce, Mobile Marketing

TikTok Launches Live Test of Option to Automatically Identify Products in User Uploads

February 28, 2024

Via: Social Media Today

TikTok continues to expand its in-stream shopping push, in the hopes of evolving usage behavior, with its new option to make any object in any video “shoppable” now in live testing for some users. As you can see in this […]


News

TikTok’s Rights Stand-Off with Universal Music Could See More Tracks Pulled From the App

February 27, 2024

Via: Social Media Today

The fallout from TikTok’s failure to reach a new licensing agreement with Universal Music continues, with Universal now pushing to have all tracks on which its artists have even contributed pulled from the app. As reported by BBC, after TikTok […]


Apps & Sites, Mobile Commerce

X Continues to Build Out its Video Content Slate via New Deal with The Big 3

February 27, 2024

Via: Social Media Today

Yeah, I’m not certain that X’s “video first” strategy is going to work out, based on Twitter’s past efforts along the exact same lines. Last month, X outlined its new video content approach, declaring that video would be its main […]


Advertising & Marketing, Technology

YouTube Updates Video Earnings Display in Studio, Tests New Desktop UI

February 21, 2024

Via: Social Media Today

YouTube’s updating the way that it displays how much revenue your videos are earning in the app, with new listings in the YouTube Studio app that’ll show you your top-earning videos in each category, including separate tabs for Shorts, VODs, […]


News

Indonesian Government Proposes New Scheme to Force Digital Platforms to Pay For News Content

February 21, 2024

Via: Social Media Today

Every time this comes up it seems like a misinterpretation of web usage data, but money, and pressure from influential publishers, still clearly has a strong hold on political policy. This week, Indonesian President Joko Widodo has announced that he […]


Apps & Sites, Mobile Commerce

YouTube Marks New Milestone in Connected TV Viewing, Adds TV Channel Pages

February 20, 2024

Via: Social Media Today

With YouTube marking a new milestone in connected TV viewing (i.e. people watching YouTube on their home TV set), the platform’s taking the opportunity to launch a new channel page layout for TV, which will provide another way for creators […]


News

EU Officials Launch Investigation into TikTok Over Potential DSA Violations

February 20, 2024

Via: Social Media Today

EU officials are wasting no time enacting their new powers under the Digital Services Act (DSA), with the European Commission announcing a new investigation into whether TikTok is currently in violation of DSA rules in relation to the protection of […]


Apps & Sites, Mobile Commerce

LinkedIn Shares New Insights into How Public Group Posts are Distributed

February 20, 2024

Via: Social Media Today

Could LinkedIn groups be making a comeback? I mean, probably not. Long gone are the Halcyon days of robust LinkedIn groups, most of which have since been overrun by spammers and scammers looking to get attention at all costs, which […]


Mobile Commerce, Mobile Marketing

TikTok Provides Creative Strategy Tips in New Guide

February 19, 2024

Via: Social Media Today

Looking to make TikTok a bigger focus within your digital marketing approach? This will help. TikTok has published a new 34-page guide on TikTok marketing strategy, which it claims will provide “a roadmap to creative success, highlighting the solutions to […]


News

Meta forces Apple fees on advertisers

February 16, 2024

Via: Payments Dive

The changes to Menlo Park, California-based Meta’s pricing come after Apple updated its mobile app store guidelines in Oct. 2022. Cupertino, California-based Apple gave Meta over a year to comply with the rule change, according to a recent report from […]


Apps & Sites, Mobile Commerce

YouTube Adds New Music Remix Options for Shorts

February 15, 2024

Via: Social Media Today

In the dog-eat-dog world of social platform innovation, you have to take any advantage that you can, even if that means kicking a fellow competitor while they’re down. Today, YouTube has announced a range of new music remix options for […]


Analytics & Data

Snapchat Shares New Research into the Opportunities of the Saudi Arabian Market

February 14, 2024

Via: Social Media Today

While Snapchat continues to grow, with the company recently reporting that it’s now up to 800 million monthly actives, its next challenge lies in maximizing that reach, especially in regions outside the U.S., where the platform generates a lot less […]


Apps & Sites, Mobile Commerce

YouTube Announces Updates to Studio Mobile Uploads, Gift Memberships and Product Tagging

February 13, 2024

Via: Social Media Today

Good news for YouTube creators, with the platform announcing an update to YouTube Studio on mobile, which will now enable direct uploads from the management app. As you can see in these example screens, now, creators will be able to […]


Apps & Sites, Mobile Commerce

TikTok Announces New Partnership With the UK Olympic Teams

February 12, 2024

Via: Social Media Today

TikTok has announced a new partnership with the British Olympic and Paralympic teams, which will see British athletes using the app to connect with fans around and during the upcoming Games. As explained by TikTok: “The partnership aims to help […]


Apps & Sites, Mobile Commerce

X Starts Displaying Sports Gambling Odds In-Stream, Powered by BetMGM

February 9, 2024

Via: Social Media Today

After announcing its new partnership with BetMGM late last month, X has now released its new display of sports betting odds in-stream, just in time for the Super Bowl this weekend. As you can see in this example, X’s new […]


Apps & Sites, Mobile Commerce

Threads Is Testing a New Option To Save Posts

February 7, 2024

Via: Social Media Today

Threads has announced that it’s now testing the ability to save posts in the app, which has been a highly requested feature update, and will bring Meta’s real-time discussion platform more into line with other apps. As you can see […]


Apps & Sites, Mobile Commerce

X Is Developing an Articles Content Option for Long-Form Posts

February 6, 2024

Via: Social Media Today

Elon Musk wants to make X people’s main source for news updates, repeatedly touting his “everything app” as a competitor to mainstream publishers, and the only platform willing to tell the truth, direct from the public. Which is why, in […]


Apps & Sites, Mobile Commerce

LinkedIn’s Removing its ‘Creator Mode’ Option

February 5, 2024

Via: Social Media Today

LinkedIn is getting rid of its “Creator Mode” option as part of its broader shift away from hashtags as a connective tool, though it’s still keeping most of its Creator Mode elements as optional tools for all users, even if […]


News

Snapchat Announces New Round of Layoffs, Affecting 500 Roles

February 5, 2024

Via: Social Media Today

Snap Inc. has announced a new round of layoffs, with the company set to cull 10% of its global workforce as it continues to rationalize costs, and re-focus the business. As reported by CNBC, Snap will cut around 500 roles […]