While Snapchat continues to grow, with the company recently reporting that it’s now up to 800 million monthly actives, its next challenge lies in maximizing that reach, especially in regions outside the U.S., where the platform generates a lot less revenue per user.
Could Saudi Arabia offer big opportunities on this front?
Today, Snap has published a new report which explores the opportunity for retail marketers in the Gulf state, amid rapid technological change in the region.
