Tag: Business

August 3, 2023

In the digital age, the business-to-business (B2B) e-commerce landscape has been rapidly evolving. However, amidst the rise of digital platforms and online transactions, an unexpected trend has emerged: B2B e-commerce relies increasingly on in-person sales calls to businesses. This article […]

August 2, 2023

Storytelling is ancient and embedded deep in human nature. Every culture across the globe has evidence of stories being told far back in our history, acting as a powerful tool for communication and teaching. However, despite that history, storytelling isn’t […]

August 1, 2023

Data privacy has transitioned from a mere backend concern to a cornerstone of customer-facing businesses. As consumers become increasingly aware of their digital footprints and data privacy regulations are put into place, brands must handle personal information with utmost care. […]

July 21, 2023

In the ever-changing world of business-to-business products and services, your success is determined by many factors. One of these factors is the capability to capture the interest of people, turning them into potential customers through online content. To make this […]

July 20, 2023

Twitter, with its impressive 373 million active users, is a powerful social media platform that businesses can leverage to connect with customers, enhance their brand visibility, and spur growth. However, gaining a massive following and achieving success on Twitter for […]

July 19, 2023

In today’s competitive B2B landscape, businesses seek innovative strategies to drive growth and stay ahead. As per data gathered by MarketSplash, only 18% of B2B marketers consider their approach highly successful in achieving their strategic objectives. The majority, comprising 72% […]

July 18, 2023

My colleague, Frans Riemersma, recently published a book titled “A Small Book on Customer Technology.” The book is a guide and quick reference intended to facilitate communications between non-marketing stakeholders (e.g., CFO, CEO, IT, procurement) and marketing technologists. Those communications […]

June 29, 2023

Amazon is lowering standard FBA rates for all low-price products in 2 months. While sellers who use Amazon FBA fulfillment can currently apply for lower rates for certain items through FBA “Small and Light,” Amazon will end that program on […]

June 23, 2023

Digital accessibility is becoming increasingly important in today’s connected world. It ensures that digital content and platforms are accessible to all users, including those with disabilities. For small businesses, investing in digital access can yield significant benefits, while ignoring it […]

June 21, 2023

The e-Commerce sector in the United States has experienced remarkable growth, with sales in the first quarter of 2023 reaching $272.6 billion. These figures, adjusted for seasonal variation, but not for price changes, represent a 3.0 percent increase (±0.7%) compared […]

June 15, 2023

Whether you’re hosting your own corporate event or attending a trade show or the like, event marketing should be a part of your marketing calendar every single year. However, if you want to truly succeed and win some business from […]

June 7, 2023

The realm of business has always been about innovation and finding the best strategies to rise above the competition. As businesses continue to evolve, a particular model that has gained significant traction is the licensing business model. It provides a […]

June 2, 2023

It’s impossible to avoid it. The Artificial Intelligence (AI) boom is here. We’re seeing myriad articles about AI regulation and the potential AI holds for industries in the news on a daily basis. In the corporate world, business leaders are […]

May 26, 2023

The research results gave the Fed an opportunity to plug the arrival of its new FedNow faster payments system, which is expected to launch services publicly in July. That real-time payments system from the central bank has been in development […]

May 24, 2023

As economic headwinds persist, chief marketers are feeling the impact, left to balance lofty brand ambitions with narrowing budgets. According to Gartner, 75% of CMOs feel heightened pressure to “do more with less” to drive profitable growth this year, however, […]

May 22, 2023

As consumer behavior continues to shift related to COVID-19 concerns, there is a growing demand for real-world moments and a market for in-person experiences. A study by UTA IQ found that one in three consumers say that live events are […]

May 11, 2023

Pinterest is looking to simplify its creation flow, by combining all of its creation features into a single stream, including functionality that up till now was only available in certain Pin formats. As explained by Pinterest: “Pinterest users will now […]

April 24, 2023

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically requires five-to-seven times more investment to […]

April 12, 2023

Without question, data is not only the life blood of the modern enterprise, but also the key building block for digital customer experience and digital transformation. Given this, the question is do CIOs and other technology leaders have a clear […]

February 28, 2023

TikTok is looking to help more businesses incorporate audio into their promotions, with a new collection of free-to-use audio elements to help spice up your short clips, and align with popular trends in the app. The new Sounds for Business […]