Tag: Business

Marketing technology, Technology

A beginner’s guide to display advertising

February 14, 2018


If you are a business looking to dive into display advertising, it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make […]

Mobile Commerce, Mobile Marketing

Why We Love Mobile Analytics (And You Should, Too)

January 31, 2018

Via: DigitalistMag

Over the last year, I’ve had conversations with many business leaders, and I can sum up one of their major frustrations in a single sentence: Why is it so hard to understand the data coming from my own company? We […]

Featured, Mobile Commerce, Mobile Sales

Cold calling – how to regain your inspiration

January 8, 2018

Via: itCurated

We all know or think we know what cold calling is. Yes, it means reaching out with a business presentation/offer towards new potential customers. The salesperson is at the first contact with the customer, and the customer usually has no […]

Technology, Website design and optimization

How to Optimize Conversion Rate with Persuasive Web Design

July 24, 2017

Via: Hongkiat

When people think about an effective web design, they usually consider aesthetics and visual appeal. However, apart from the visual aspect, a web design must also have a good user experience. The combination of visual appeal and efficient user experience makes up for a […]

Tech News

How To Sell Your Website For Maximum Value

July 14, 2017


Selling my business was one of the hardest decisions of my life. I spent a lot of time thinking about how to maximize the value of my business, and I’d like to share some of that thought process. Most people sell […]

Tech News

3 Technologies You Need To Start Paying Attention To Right Now

July 10, 2017


At any given time, a technology or two captures the zeitgeist. A few years ago it was social media and mobile that everybody was talking about. These days it’s machine learning and block chain. Everywhere you look, consulting firms are […]

Tech News

With Whole Foods in the Cart, Amazon Now Faces the Hard Part

June 19, 2017

Via: WSJ

With Inc. AMZN 2.44% wheeling sharply into the grocery aisle, the business of selling food may never be the same. Food retailing was already struggling with low margins and slow sales growth as shoppers shifted buying patterns. New players […]

Tech News

Why Customer Reviews Are Crucial to Your Small Business

June 7, 2017


Back in the day, small businesses relied on word-of-mouth for business success. Today, word-of-mouth is not necessary for consumers to find businesses, thanks to the internet and other advancements in technology, transportation and communication. Consumers can find companies located near […]

Marketing technology, Technology

How Instagram Stories Could Change Commerce As We Know It

June 5, 2017

Via: Social Media Today

Traditional, mass media is rapidly losing it’s influence. The idea of broadcasting one message out across a few key channels and repeatedly shouting at your consumers is over, no one’s listening anymore. The power has officially shifted back to the people. […]

E-payment & Security, Technology

9 ways to protect your customers’ data and keep them in the loop

June 1, 2017

Via: TheNextWeb

As many companies keep their customers’ personal information on file for invoicing and other business purposes, there is a growing need for effective data security measures to prevent this information from falling into the wrong hands. Rising cybercrime is expected […]