Top

Category: B2B


B2B

3 Marketing Tactics to Come Out Ahead in a Recession

May 30, 2023

Via: B2B News Network

Could it be possible that marketing hits its goals while sales fall short? Absolutely, especially if they’re judged by different metrics. And it’s a sign that something is terribly broken. The thing is, marketers and salespeople usually work separately, focusing […]


B2B

In B2B Tech, It’s Time to Go Back to the Human Drawing Board

May 17, 2023

Via: CMSWire

When I look at standard B2B CX content and recommendations, I’m befuddled. Much of the content is brilliant, yet unrealistic for many companies. Even with the methodology, models, tools, analytics and reporting at our fingertips, actual customer experience is still […]


B2B

How B2B Marketers are Navigating Budgets and Priorities in 2023 

May 1, 2023

Via: B2B News Network

2023 got off to a rocky start with widespread tech layoffs, tightened budgets, and bank failures. In fact, we started to see signs of an economic slowdown toward the middle of 2022 with rising interest rates and inflation. According to […]


B2B

The B2B News update: Bridgepoint raises for First Nations legal claims, HydroOne appointment announcements, GIGAOM ranks Cradlepoint

April 14, 2023

Via: B2B News Network

BRIDGEPOINT CLOSES NEW FINANCING TO RESOLVE FIRST NATION SUITS Canadian legal funding specialist BridgePoint Financial Services announced the closing of a $10 million financing with Calgary-based Maurice Law, Canada’s first and only Indigenous-owned national law firm. The transaction is part […]


B2B

Revamp Your B2B Playbook for Smarter Marketing

March 13, 2023

Via: CMSWire

With all the new tools at our disposal and a wide variety of channels designed to reach prospects, you’d think B2B marketing would be easier than ever. But most marketers would agree the opposite is true. In fact, when I […]


B2B

Same-day, B2B payments fuel ACH growth

February 23, 2023

Via: Payments Dive

Nacha, which governs the automated payments system, attributed the drop in direct deposits to the conclusion of federal COVID-19 pandemic relief and fewer unemployment benefit payments. Looking ahead, the organization said it is focused on encouraging the dental industry to […]


B2B

Tips for Finding the Best B2B SEO Keywords

February 14, 2023

Via: B2B News Network

Content marketing is nothing new to B2B companies, but how do you prioritize topics and keywords for SEO? Here are a few ideas to get you started. Leverage Paid Search CPC Data One thing I’ve always factored in when planning […]


B2B

Buyers Hate B2B Content. Here’s How to Fix It.

January 31, 2023

Via: CMSWire

It’s an interesting response when I ask buyer personas what vendor content they seek. The initial reaction is a major eye roll followed by a big sigh. It doesn’t matter if the industry is real estate, banking, manufacturing, higher education […]


B2B

B2B Sales: How To Improve Your Workflow From the Very First Call 

January 27, 2023

Via: B2B News Network

Business-to-business (B2B) sales come with several challenges. To say that the B2B sales process is complex and time-consuming would be an understatement. Unlike business-to-consumer (B2C) sales, the B2B sales cycle involves multiple senior-level decision-makers. The average order value is typically […]


B2B

Amex acquires B2B automation company Nipendo

January 12, 2023

Via: Payments Dive

Card giant American Express said it has agreed to purchase Nipendo, an Israeli business-to-business payments automation company, but didn’t say how much it will pay for the acquisition. Nipendo, headquartered in Netanya, Israel, “will make B2B payments processes much easier […]


B2B

How Rising Fuel Prices are Forcing Logistics Companies to Adjust B2B Deliveries

January 9, 2023

Via: B2B News Network

There was a season when it appeared that businesses could stop worrying about fuel prices; then, the season passed. As recent headlines have reported, gas prices in the US are once again on the rise. While rising gas prices impact […]


B2B

3 Questions B2B Marketers Should Ask About the Dark Funnel in 2023

January 9, 2023

Via: CMSWire

Remember the quote of debatable origins that goes something like this (I’m paraphrasing), “I know half of my advertising works. I just don’t know which half.” The conversation around the “dark funnel” is giving B2B marketing a similar identity crisis. […]


B2B

CMSWire Contributor Q&A With Justin Sharaf: Measuring B2B Marketing Success

November 23, 2022

Via: CMSWire

Human beings have probably been measuring since they were living in caves and their hands, feet and the distance between outstretched arms to assess their world. They knew, even in that distant time, that measurement was critical to managing their […]


B2B

What B2B Buyers Want, and Ways to Align Your Customer Journeys

November 10, 2022

Via: CMSWire

Brands are cracking the code on what buyers want. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is improving sales productivity and the effectiveness of every marketing dollar. Actually, that’s not true. Instead of codes being cracked, […]


B2B

The Secret to B2B Marketing? It’s Just a Game of ‘Yes’ and ‘No’

November 9, 2022

Via: CMSWire

B2B sales are notoriously difficult to close. I’m not talking about the buy-monthly SaaS products you can expense on a corporate credit card — but rather “strategic purchases” such as buying an enterprise application requiring deep integration, or investing in […]


B2B

B2B Commerce in the Opt-In Era

October 24, 2022

Via: B2B News Network

For years, companies have been able to track their users’ website and app activity across other companies’ apps and websites, using the resulting data for advertising purposes or for sharing with data brokers. Last year, Apple launched a highly anticipated […]


B2B

B2B News for Friday, October 21, 2022: Top Five List for Procurement Software, Municipal Services Support Business Acquisition

October 21, 2022

Via: B2B News Network

As supply chains continue to show signs of stress, procurement software has moved to center stage. The Spend Futures Almanac has released its Future Five list of startups to watch. The list includes: Carbmee an enterprise solution that measures carbon […]


B2B

B2B News for Friday, October 14, 2022: Digital Twin Solutions, Trading Regulation Proposed to Manage Transition Risks Due to Climate Change

October 14, 2022

Via: B2B News Network

The partnership will allow real estate and infrastructure owners to streamline the transition of digital deliverables in a more structured and efficient manner. “We believe digital twins will transform the built environment,” said CEO and Co-Founder of Willow, Joshua Ridley. […]


B2B

It’s Time for B2B Marketers to Give Out-of-Home Advertising Another Look 

October 13, 2022

Via: B2B News Network

The B2B landscape is as crowded as ever. However, inflation and economic uncertainty are putting extra pressure on B2B marketers who are grappling with tighter budgets and smaller head counts. However, these challenges also present an opportunity to think outside […]


B2B

How B2B Entrepreneurs Can Keep Retaining Their Top Clients

October 11, 2022

Via: B2B News Network

The global B2B e-commerce market had a value of $6,883 billion in 2021. By 2030, that value is set to reach $33,317 billion. That’s a CAGR of 19.7% between those nine years. This goes to show how rapidly this market […]