Category: Website design and optimization

Platform development, Technology, Website design and optimization

How can you determine your website’s authority, and what can you do to improve it?

February 20, 2018


One of the most important and influential SEO metrics many marketers, and specifically content marketers, pay attention to is Domain Authority (DA). The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as […]

Technology, Website design and optimization

The 2018 guide to rich results in search

February 19, 2018


Over the past few years, Google’s SERPs have become progressively more enhanced and detailed. Users require as much information as possible before deciding which result to place their trust in and click through to. It’s therefore no surprise then that […]

Marketing technology, Technology, Website design and optimization

Are Web Design and Digital Marketing Overrated?

February 15, 2018


We live in a time when the internet has the power to provide solutions to most everyday problems, be it seeking medical advice, making travel arrangements, looking for directions or even buying fresh produce. As someone who has been associated […]

Technology, Website design and optimization

Top Tools Every SEO Should Be Using in 2018

February 7, 2018

Via: Hongkiat

As an SEO consultant, you need a particular set of tools to know exactly where your competitors rank in top search engines, how to look for effective keywords and track new opportunities as they develop. Also, there are dozens of […]

Technology, Website design and optimization

Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round

February 2, 2018


Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it might seem like an odd time to start planning for the holidays, this time of year is the […]

Technology, Website design and optimization

The best tools for automating your SEO

February 1, 2018


Here’s a fact: effective SEO results require hard work and effort. Anyone who has been in the SEO game for more than a few days knows that earning your website a place in search results is no piece of cake. […]

Technology, Website design and optimization

How to get started with local SEO

January 23, 2018


Local SEO proved to one of the biggest trends throughout 2016 and 2017, and is expected to continue doing so throughout 2018. Businesses that have been able to optimize their on-page and off-page SEO strategies are already reaping the supreme […]

Technology, Website design and optimization

Graphic design trends to follow in 2018 to improve your marketing campaign

January 18, 2018

Via: Smart Insights

The right design does everything from establishing credibility with the audience to strengthening brand messaging, and using the right combination of design elements – like color, typography, and layout – can mean the difference between a marketing campaign converting like […]

Mobile Commerce, Mobile Marketing, Technology, Website design and optimization

Mobile-first indexing in 2018: 3 things SEO professionals should do right now

January 9, 2018


As an SEO expert or agency, you’ve spent years attempting to navigate the murky waters of helping your clients find customers online using algorithms, link building hacks, on-page and off-page technique. And when you thought you were finally making good […]

Technology, Website design and optimization

Preparing your SEO strategy for the year ahead: 5 key checks

January 8, 2018


The New Year is upon us, full of personal plans made with the best intentions. It also represents a time for businesses and teams to take stock and plan for the coming year; the difference being that unlike personal plans, […]