While the long-term impact of ChatGPT is hard to predict — if the past is prologue and as game-changing, unsettling and paradigm-shifting as its introduction has been — it’s likely just a step-change in the way creatives will do their jobs in the future, not a replacement for them.
As good and humanlike as it is, ChatGPT is still just a machine. And machines lack the essential human elements such as empathy, intuition and experience that go into understanding what makes good marketing effective and bad marketing, well, bad.
Augmenting, Not Eliminating Human Creativity
