Category: Advertising & Marketing

July 24, 2024

There are various SEO strategies you can employ to grow a business and contribute to success. You may be using the wrong ones for your B2B company. There are specific ways of using SEO and marketing that appeal to business-based […]

July 22, 2024

Google’s frequent algorithm updates produce nonstop fluctuations in organic traffic and rankings. Content audits are essential to identify lost rankings, revive declining traffic, and find new topics. Here’s how I audit content for better search engine optimization. Evaluate Lost Traffic […]

July 10, 2024

For the third year in a row, many marketers have focused on rebrands, refreshes and repositionings over the type of creative swings that can make a big splash and create buzz. While mostly embraced by CPG companies the likes of […]

July 8, 2024

AI is upending keyword research and analysis for search engine optimization. I’ve addressed AI’s ability to generate new terms and identify search intent for an existing term. Yet the industry continues to innovate and evolve. Here are three AI tools for analyzing keywords, target audiences, […]

July 2, 2024

One of the most effective tools in the outbound marketing arsenal is email marketing. The ability to directly read the inboxes of hundreds or thousands of people, and to directly measure and track the effectiveness of your campaign makes it […]

June 28, 2024

The eBay 2024 Summer Seller Update is live on the eBay website and includes changes to advertising; international shipping; auction payments; the messaging interface; and changes to the User Agreement. eBay put the changes into four buckets; some of the […]

June 27, 2024

Here’s an important P.S.A. for Facebook and Instagram advertisers: From next week, when you purchase ads via an iOS device, you’re going to have to pay an extra 30% fee that goes direct to Apple, unless you purchase via facebook.com […]

June 24, 2024

Google’s search results are highly personalized. Varying levels of personalization exist for each query based on: Search history, Interaction (clicks) history, Search Console properties of searcher, Location, Browser settings (e.g., language). Thus what a merchant sees in search engine result pages, […]

June 19, 2024

Understanding Google’s methods for organizing search results is the first step in optimizing a page’s visibility. Of Google’s roughly 130,000 ranking factors, keyword density is a long-debated metric that resurfaced with the recent algorithm document leak. The leak suggests that keyword […]

June 18, 2024

Cookie deprecation is still a work in progress, but Amazon is pushing ahead with its advances in creating an ad-targeting solution that does not rely on the types of third-party identifiers that have served as a bedrock for much of […]

June 17, 2024

YouTube Shopping ads are about to get a boost from Instacart’s retail media muscle. Viewers of the Google-owned video site will soon start seeing messages from brands like Clorox that are targeted using Instacart first-party shopper data and include callouts […]

June 17, 2024

Ecommerce is rapidly evolving, with the lines between physical and digital shopping experiences becoming increasingly blurred. In 2023, a McKinsey study found that 71% of consumers expect personalized interactions from companies, highlighting the importance of advanced personalized marketing strategies. The […]

June 14, 2024

Forbes’ tie-up with Walmart for its inaugural Creator Upfronts shows the growing influence creators hold over the advertising landscape. Forty-four percent of surveyed marketers plan to increase their investment in creators this year, according to findings from the Interactive Advertising Bureau and […]

June 5, 2024

Contentstack, which offers a headless content management system and the composable digital experience software, has announced a solution to tackle what it calls the perennial challenges of personalization for digital marketers. This announcement, which will be made today during ContentCon […]

May 30, 2024

Got big plans for your business? Want to grow it fast? You need these strategies for increasing your audience reach…like, right now! 1. Content is King, Queen, and the Entire Royal Court Content, content, content. If your content is snooze-worthy, […]

May 29, 2024

Marketing teams have a lot of work to do in today’s workplace. Omnichannel requires that the same content be adapted for different channels and devices. On top of that, content not only has to be well written, but it needs […]

May 28, 2024

PayPal is getting into the ad business with plans for a new ad platform that will rely on the transaction data generated by its nearly 400 million active users. The payments company is pitching the offering as a way to […]

May 20, 2024

Walmart extended a winning streak on the ad sales front last quarter as a stream of new advertisers joined its retail media offerings, including a large number of marketplace sellers on Connect in the U.S. and a 30% increase in […]

May 16, 2024

Netflix’s ad-supported business is booming, with its global monthly active users surging to 40 million — after coming in at just 5 million a year ago — and nearly half of all signups picking ads plans where available. Along with […]

May 15, 2024

Reebok Impact marks a collaboration between Reebok and Futureverse coming to fruition. Last December, the two companies announced plans to launch the Reebok Impact virtual experience as part of the shoe brand’s efforts to showcase its products in a new […]