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Category: Advertising & Marketing


Advertising & Marketing, Technology

Pacsun unites commerce channels with first-party data solution

March 18, 2024

Via: Retail Dive

The partnership between SoundCommerce and Cordial is billed as a way for omnichannel retailers to boost customer loyalty and revenue opportunities by combining data-driven insights and personalized messaging solutions. For Pacsun, the partnership is in line with the digitally minded […]


Advertising & Marketing, Technology

Unlocking Marketing Budgets: Strategies for Success

March 12, 2024

Via: CMSWire

Despite a stubbornly challenging economic climate, UK marketers have reasons to be optimistic. According to the Institute of Practitioners in Advertising’s (IPA) quarterly Bellwether report last quarter, businesses stepped up their investment in marketing, with 26% reporting increased marketing budgets. […]


Advertising & Marketing, Technology

Second-party Data Could Unlock Ad Targeting

March 11, 2024

Via: Practical Ecommerce

Digital advertising networks searching for new ways to target individuals across websites and devices could turn to second-party data sharing. Internet cookies come in two flavors. First-party cookies store session data and facilitate website personalization by “remembering” a visitor and […]


Advertising & Marketing, Technology

5 AI Ethics Questions Marketers Must Ask

March 8, 2024

Via: CMSWire

It’s an understatement to say there has been a rapid introduction of AI-based products and services. The public’s adoption of tools such as ChatGPT, Propensity, and Bard — now Gemini — has created immense curiosity for learning how to use […]


Advertising & Marketing, Technology

Unlock Leadership Support With Marketing Retention Tactics

March 4, 2024

Via: CMSWire

Having trouble persuading leadership to invest more resources into your organization’s customer experience program? Try shifting the semantics of the conversation from “CX” to “retention marketing.” Because the two are really one and the same. Let me explain. Breaking Down […]


Advertising & Marketing, Technology

Cultural Marketing: How Platforms Have Changed CX Strategy

February 29, 2024

Via: CMSWire

Of all the personalization marketing that has taken off in the last few years, cultural marketing has been the most revolutionary. Complementing the rising online visibility of discussions during annual cultural holidays and events such as Black History Month, cultural […]


Advertising & Marketing, Technology

Email Delivery, Explained

February 26, 2024

Via: Practical Ecommerce

Gmail and Yahoo are adding new requirements this year for email senders in an effort to reduce unwanted messages. For recipients, it’s a blessing. For ecommerce businesses, a critical marketing channel may be in jeopardy. To assess the impact, we […]


Advertising & Marketing, Technology

YouTube Updates Video Earnings Display in Studio, Tests New Desktop UI

February 21, 2024

Via: Social Media Today

YouTube’s updating the way that it displays how much revenue your videos are earning in the app, with new listings in the YouTube Studio app that’ll show you your top-earning videos in each category, including separate tabs for Shorts, VODs, […]


Advertising & Marketing, Technology

Customer Experience Trends: Innovations Shortening Journeys

February 16, 2024

Via: CMSWire

Taylor Swift was Time’s Person of the Year in 2023. You might love it, you might hate it, but it happened. If Time had instead captured the zeitgeist by naming a Technology of the Year, it wouldn’t be nearly as […]


Advertising & Marketing, Technology

SaaS Marketing Metrics: What Really Matters for Your Business

February 13, 2024

Via: B2B News Network

Running a Software as a Service (SaaS) business goes beyond having software. Marketing efforts are crucial in driving customer acquisition and long-term growth. To make informed marketing decisions, it is essential to track metrics that align with your business goals. […]


Advertising & Marketing, Technology

10 Super Bowl Marketing Moments That Made History

February 9, 2024

Via: CMSWire

The Super Bowl is more than a showdown on the field. It’s the apex of creative marketing, where brands duke it out in the arena of public opinion with campaigns and commercials that many talk about long after they’ve forgotten […]


Advertising & Marketing, Technology

Brand Authenticity: How Taylor Swift Scores Big for the NFL Brand

February 9, 2024

Via: CMSWire

As a child, I grew up in the greatest sporting region of this great country. New England. Where the Super Bowl trophies were minted consecutively, where rings were formed and shaped, where Tom Brady shattered records and where the blueprint […]


Advertising & Marketing, Technology

Marketing Leadership: What’s on the Rider List for Your Next Gig?

February 6, 2024

Via: CMSWire

You might have heard this story: the hard-rocking “Hair Bear Bunch,” Van Halen, specified in its rider — a document listing performers’ requirements for a gig — that they wanted no brown M&M’s in their bowl of M&M’s. What does […]


Advertising & Marketing, Technology

7 Marketing Technology Trends for 2024

February 2, 2024

Via: CMSWire

This year stands as a pivotal year for marketing technology trends. Marketers need to embrace and strategically incorporate these advancements into their marketing strategies. And they need to figure out how to best leverage their marketing technology amid a chaotic […]


Advertising & Marketing, Technology

Privacy Tactics Complicate Ecommerce Marketing

February 2, 2024

Via: Practical Ecommerce

Leading web browsers and email clients are doing more to stop user tracking, effectively reducing or eliminating the conversion signals many marketers depend on. Advertisers love connecting ads with sales. That’s how they measure return on advertising spend, a key […]


Advertising & Marketing, Technology

The Intersections Between Marketing and Customer Experience

February 1, 2024

Via: CMSWire

The intersection between marketing and customer experience is a critical aspect of a successful business strategy. Both areas play a vital role in shaping how customers perceive a brand, and a company succeeds most when the two departments are interconnected. […]


Advertising & Marketing, Technology

AI Tips for Social Media Marketers

January 30, 2024

Via: Social Media Today

Like it or hate it, AI is here to stay, and as such, social media marketers need to also be doing what they can to understand, and potentially integrate generative AI processes into their workflow, in order to both optimize […]


Advertising & Marketing, Technology

Marketing playbook: Breaking down industry trends to follow in 2024

January 26, 2024

Via: Marketing Dive

Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers. Brands […]


Advertising & Marketing, Technology

Revolutionizing E-Commerce: The Game-Changing Role of AI in Content Creation

January 25, 2024

Via: B2B News Network

In the dynamic world of e-commerce, the introduction of Artificial Intelligence (AI) is reshaping how content is created and delivered. This article delves into the transformative impact of AI on e-commerce content development. We will explore how AI-generated content is […]


Advertising & Marketing, Technology

Current State of Digital Customer Experience in 2024

January 24, 2024

Via: CMSWire

As we merge into the new year, digital customer experience (DCX) stands at a transformative crossroads that has been shaped by rapid technological advancements and changing consumer behaviors. Brands are increasingly leveraging artificial intelligence (AI), machine learning (ML), and data […]