Advertising & Marketing, Analytics & Data, Technology
April 12, 2024
Via: CMSWireAI has introduced a new user interface that employs a reasoning engine to connect data reports and structures. This revised workflow accelerates tasks for analysts and reveals key indicators to decision-makers who rely on regular analysis. But marketers still face […]
Advertising & Marketing, Technology
April 8, 2024
Via: CMSWireThe role of artificial intelligence (AI) in shaping marketing strategies has grown exponentially over the past year or so. From personalized customer experiences to predictive analytics guiding campaign strategies, AI’s fingerprints are everywhere. However, as we explore this digital alliance, […]
Advertising & Marketing, Technology
April 3, 2024
Via: Marketing DiveGenerative AI remains at the center of conversations in the worlds of technology and advertising, with advancements continuing to roll out from tech giants, agency holding companies and marketing consultancies. While causing some uncertainty about job futures, the technology is […]
Advertising & Marketing, Technology
March 28, 2024
Via: CMSWireAdobe’s spent a good chunk of its stage time here this week at the Adobe Summit at the Venetian touting its generative AI marketing innovations in its digital customer experience software stack. And why not? The numbers are enticing. McKinsey […]
Advertising & Marketing, Technology
March 26, 2024
Via: Marketing DiveGaming advertising has surged in recent years as video games grow in popularity, especially among young consumers. With 86% of marketers indicating that games are of growing importance to their company, understanding the space is crucial. The new report from […]
Advertising & Marketing, Technology
March 25, 2024
Via: CMSWireRemember the early days of a romantic relationship? It’s a time of excitement, spontaneity and surprising a cherished one with gifts, much like the initial stages of a marketing promotion strategy. Yet, as time passes, the frequency and impact of […]
Advertising & Marketing, Technology
March 22, 2024
Via: CMSWireThe combination of artificial intelligence (AI) and search engines marks a pivotal shift in online search dynamics, blending generative AI with traditional search functionalities. This integration significantly influences search engine optimization (SEO), marketing and advertising strategies by altering the search […]
Advertising & Marketing, Technology
March 20, 2024
Via: B2B News NetworkIn the digital era, where Software as a Service (SaaS) platforms burgeon daily, standing out from the competition, is paramount. The quest for visibility and growth drives SaaS businesses to seek strategies that differentiate them and cement their authority and value in […]
Advertising & Marketing, Technology
March 18, 2024
Via: Retail DiveThe partnership between SoundCommerce and Cordial is billed as a way for omnichannel retailers to boost customer loyalty and revenue opportunities by combining data-driven insights and personalized messaging solutions. For Pacsun, the partnership is in line with the digitally minded […]
Advertising & Marketing, Technology
March 12, 2024
Via: CMSWireDespite a stubbornly challenging economic climate, UK marketers have reasons to be optimistic. According to the Institute of Practitioners in Advertising’s (IPA) quarterly Bellwether report last quarter, businesses stepped up their investment in marketing, with 26% reporting increased marketing budgets. […]
Advertising & Marketing, Technology
March 11, 2024
Via: Practical EcommerceDigital advertising networks searching for new ways to target individuals across websites and devices could turn to second-party data sharing. Internet cookies come in two flavors. First-party cookies store session data and facilitate website personalization by “remembering” a visitor and […]
Advertising & Marketing, Technology
March 8, 2024
Via: CMSWireIt’s an understatement to say there has been a rapid introduction of AI-based products and services. The public’s adoption of tools such as ChatGPT, Propensity, and Bard — now Gemini — has created immense curiosity for learning how to use […]
Advertising & Marketing, Technology
March 4, 2024
Via: CMSWireHaving trouble persuading leadership to invest more resources into your organization’s customer experience program? Try shifting the semantics of the conversation from “CX” to “retention marketing.” Because the two are really one and the same. Let me explain. Breaking Down […]
Advertising & Marketing, Technology
February 29, 2024
Via: CMSWireOf all the personalization marketing that has taken off in the last few years, cultural marketing has been the most revolutionary. Complementing the rising online visibility of discussions during annual cultural holidays and events such as Black History Month, cultural […]
Advertising & Marketing, Technology
February 26, 2024
Via: Practical EcommerceGmail and Yahoo are adding new requirements this year for email senders in an effort to reduce unwanted messages. For recipients, it’s a blessing. For ecommerce businesses, a critical marketing channel may be in jeopardy. To assess the impact, we […]
Advertising & Marketing, Technology
February 21, 2024
Via: Social Media TodayYouTube’s updating the way that it displays how much revenue your videos are earning in the app, with new listings in the YouTube Studio app that’ll show you your top-earning videos in each category, including separate tabs for Shorts, VODs, […]
Advertising & Marketing, Technology
February 16, 2024
Via: CMSWireTaylor Swift was Time’s Person of the Year in 2023. You might love it, you might hate it, but it happened. If Time had instead captured the zeitgeist by naming a Technology of the Year, it wouldn’t be nearly as […]
Advertising & Marketing, Technology
February 13, 2024
Via: B2B News NetworkRunning a Software as a Service (SaaS) business goes beyond having software. Marketing efforts are crucial in driving customer acquisition and long-term growth. To make informed marketing decisions, it is essential to track metrics that align with your business goals. […]
Advertising & Marketing, Technology
February 9, 2024
Via: CMSWireThe Super Bowl is more than a showdown on the field. It’s the apex of creative marketing, where brands duke it out in the arena of public opinion with campaigns and commercials that many talk about long after they’ve forgotten […]
Advertising & Marketing, Technology
February 9, 2024
Via: CMSWireAs a child, I grew up in the greatest sporting region of this great country. New England. Where the Super Bowl trophies were minted consecutively, where rings were formed and shaped, where Tom Brady shattered records and where the blueprint […]