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Category: Advertising & Marketing


Advertising & Marketing, Technology

3 Ways to Depersonalize Google SERPs

June 24, 2024

Via: Practical Ecommerce

Google’s search results are highly personalized. Varying levels of personalization exist for each query based on: Search history, Interaction (clicks) history, Search Console properties of searcher, Location, Browser settings (e.g., language). Thus what a merchant sees in search engine result pages, […]


Advertising & Marketing, Technology

Keyword Density Matters in SEO

June 19, 2024

Via: Practical Ecommerce

Understanding Google’s methods for organizing search results is the first step in optimizing a page’s visibility. Of Google’s roughly 130,000 ranking factors, keyword density is a long-debated metric that resurfaced with the recent algorithm document leak. The leak suggests that keyword […]


Advertising & Marketing, Technology

Amazon unveils cookieless ad-targeting solution at Cannes Lions

June 18, 2024

Via: Marketing Dive

Cookie deprecation is still a work in progress, but Amazon is pushing ahead with its advances in creating an ad-targeting solution that does not rely on the types of third-party identifiers that have served as a bedrock for much of […]


Advertising & Marketing, Technology

Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth

June 17, 2024

Via: Retail Dive

YouTube Shopping ads are about to get a boost from Instacart’s retail media muscle. Viewers of the Google-owned video site will soon start seeing messages from brands like Clorox that are targeted using Instacart first-party shopper data and include callouts […]


Advertising & Marketing, Technology

4 Ways to Infuse Personalized Marketing With Immersive Technologies

June 17, 2024

Via: CMSWire

Ecommerce is rapidly evolving, with the lines between physical and digital shopping experiences becoming increasingly blurred. In 2023, a McKinsey study found that 71% of consumers expect personalized interactions from companies, highlighting the importance of advanced personalized marketing strategies. The […]


Advertising & Marketing, Technology

Walmart signs as partner for Forbes’ inaugural Creator Upfronts

June 14, 2024

Via: Marketing Dive

Forbes’ tie-up with Walmart for its inaugural Creator Upfronts shows the growing influence creators hold over the advertising landscape. Forty-four percent of surveyed marketers plan to increase their investment in creators this year, according to findings from the Interactive Advertising Bureau and […]


Advertising & Marketing, Technology

Contentstack Introduces Enhanced Personalization Features for Marketers

June 5, 2024

Via: CMSWire

Contentstack, which offers a headless content management system and the composable digital experience software, has announced a solution to tackle what it calls the perennial challenges of personalization for digital marketers. This announcement, which will be made today during ContentCon […]


Advertising & Marketing, Technology

How to Increase Your Company’s Audience Reach

May 30, 2024

Via: B2B News Network

Got big plans for your business? Want to grow it fast? You need these strategies for increasing your audience reach…like, right now! 1. Content is King, Queen, and the Entire Royal Court Content, content, content. If your content is snooze-worthy, […]


Advertising & Marketing, Technology

Empowering Marketing Teams: Streamlining Production With The Latest Tech Solutions

May 29, 2024

Via: CMSWire

Marketing teams have a lot of work to do in today’s workplace. Omnichannel requires that the same content be adapted for different channels and devices. On top of that, content not only has to be well written, but it needs […]


Advertising & Marketing, Platforms, Technology

PayPal readies advertising platform rooted in reams of transaction data

May 28, 2024

Via: Marketing Dive

PayPal is getting into the ad business with plans for a new ad platform that will rely on the transaction data generated by its nearly 400 million active users. The payments company is pitching the offering as a way to […]


Advertising & Marketing, Technology

Walmart ad sales pop as more brands buy into retail media

May 20, 2024

Via: Marketing Dive

Walmart extended a winning streak on the ad sales front last quarter as a stream of new advertisers joined its retail media offerings, including a large number of marketplace sellers on Connect in the U.S. and a 30% increase in […]


Advertising & Marketing, Technology

Netflix plans to in-house ad tech, adds measurement partners as ad tier surges

May 16, 2024

Via: Marketing Dive

Netflix’s ad-supported business is booming, with its global monthly active users surging to 40 million — after coming in at just 5 million a year ago — and nearly half of all signups picking ads plans where available. Along with […]


Advertising & Marketing, Technology

Reebok launches custom AI sneaker experience on Instagram

May 15, 2024

Via: Retail Dive

Reebok Impact marks a collaboration between Reebok and Futureverse coming to fruition. Last December, the two companies announced plans to launch the Reebok Impact virtual experience as part of the shoe brand’s efforts to showcase its products in a new […]


Advertising & Marketing, Technology

Is Your Marketing Budget Going To Waste? Consider This

May 8, 2024

Via: B2B News Network

It’s humbling to know that no matter what kind of business is run, marketing remains an essential element of its success. Even large corporations such as Disney or Coca Cola repeatedly invest millions in their marketing budget, as they know […]


Advertising & Marketing, Technology

The Right Success Metrics? Depends on Your Email Marketing Business Model

May 1, 2024

Via: CMSWire

As frustrating as it is to hear “It depends” when you need an answer, it’s far worse to get an overly simplified answer that flattens all the nuance out of a situation. Often, that’s the case with email marketing metrics. […]


Advertising & Marketing, Technology

How First-Party Data Can Unlock Personalization and Trust in Online Retail

April 25, 2024

Via: B2B News Network

We are witnessing a seismic shift in the world of data privacy. A wave of new laws and regulations is reshaping how online retailers collect, manage, and use customer data. These changes present both challenges and opportunities. On one hand, […]


Advertising & Marketing, Technology

Omnicom’s bets on precision marketing contribute to growth bump

April 22, 2024

Via: Marketing Dive

Omnicom delivered solid Q1 results, offering more evidence that brands are again ramping up spending following a quiet period for marketing activity. Publicis Groupe, a rival, also rode tailwinds in the opening stretch of 2024, with organic revenue increasing 5.3%. […]


Advertising & Marketing, Analytics & Data, Technology

Top 10 AI Marketing Analytics Tools

April 12, 2024

Via: CMSWire

AI has introduced a new user interface that employs a reasoning engine to connect data reports and structures. This revised workflow accelerates tasks for analysts and reveals key indicators to decision-makers who rely on regular analysis. But marketers still face […]


Advertising & Marketing, Technology

The Unforeseen Consequences of Relying on AI in Marketing Strategies

April 8, 2024

Via: CMSWire

The role of artificial intelligence (AI) in shaping marketing strategies has grown exponentially over the past year or so. From personalized customer experiences to predictive analytics guiding campaign strategies, AI’s fingerprints are everywhere. However, as we explore this digital alliance, […]


Advertising & Marketing, Technology

How marketers can navigate the legal pitfalls of generative AI

April 3, 2024

Via: Marketing Dive

Generative AI remains at the center of conversations in the worlds of technology and advertising, with advancements continuing to roll out from tech giants, agency holding companies and marketing consultancies. While causing some uncertainty about job futures, the technology is […]