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Category: Advertising & Marketing


Advertising & Marketing, Technology

How Topic Authority Impacts SEO

November 30, 2023

Via: Practical Ecommerce

Topic authority is recognized expertise on a given subject. A company, publication, or person can possess it. In May, Google published an article in its Search Central Blog titled “Understanding news topic authority.” The article explains how Google assesses expertise […]


Advertising & Marketing, Technology

Mastering Mortgage SEO: A Guide to Online Visibility

November 28, 2023

Via: B2B News Network

In the world of mortgages, establishing a presence holds immense importance. In today’s era, prospective clients are inclined to rely on search engines when searching for mortgage options. This makes Search Engine Optimization (SEO) absolutely vital for the success of […]


Advertising & Marketing, Technology

Acquia Engage 2023: AI in Marketing’s Evolution

November 16, 2023

Via: CMSWire

EVERETT, Mass. — As assistant director of web services at Florida State University, Debbie Kelly is aware of the rising interest in AI in marketing and naturally wants to create excellent digital experiences for prospective and current students. Find what […]


Advertising & Marketing, Technology

5 Tips for Internal Stakeholder Customer Marketing Planning Meetings

November 13, 2023

Via: CMSWire

While most professionals would agree with the complaint that they have “too many meetings,” perhaps the real issue is that such meetings may not be particularly helpful, productive or insightful. For customer marketing managers who are responsible for the success […]


Advertising & Marketing, Technology

Marketing Technology: Has WCM Been Commodified?

November 8, 2023

Via: CMSWire

“Commodity” is a dreaded term in technology. It implies something so simplistic, so standardized, and so cheap, you don’t even need to compare suppliers based on the product itself. The word brings to mind something you trade in bulk, like […]


Advertising & Marketing, Technology

Why augmented reality should be part of your holiday marketing strategy

November 6, 2023

Via: Marketing Dive

The holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving retail and marketing landscape calls for innovative strategies to captivate the audience, and […]


Advertising & Marketing, Technology

Building Strong Customer Relationships Through Social Media

October 30, 2023

Via: CMSWire

Social media presents a valuable opportunity for brands to strengthen customer relationships and loyalty. By thoughtfully engaging audiences across platforms, brands can foster meaningful connections that drive growth. With its real-time engagement and intimate reach, platforms such as Facebook, Twitter, […]


Advertising & Marketing, Technology

Amazon upgrades ad suite with new data clean room, AI image generator

October 27, 2023

Via: Retail Dive

UnBoxed typically brings a deluge of news around Amazon Ads, and this year is no different. Announcements trickling out of the 2023 show see the e-commerce giant jumping on trends related to generative AI and data clean rooms, while also […]


Advertising & Marketing, Technology

Mastering Customer Engagement Strategies: The Art of Cultivating Brand Loyalty

October 6, 2023

Via: CMSWire

Fostering brand allegiance and enhancing customer interaction is always the goal. The best path’s just not always clear. It requires connecting to customers on a deep, personal level and simply knowing where their passion is, was and is likely to […]


Advertising & Marketing, Technology

10 Best ChatGPT Alternatives for Marketers

October 5, 2023

Via: CMSWire

In the ever-evolving realm of digital marketing, staying ahead of the competition often means harnessing the power of the latest tech tools. One such tool creating ripples is OpenAI’s ChatGPT. However, with success comes competition, and today, we have a […]


Advertising & Marketing, Technology

Machine Learning and Generative AI in Marketing: Critical Differences

October 4, 2023

Via: CMSWire

The most popular classification models have generative AI being a subset of machine learning, and machine learning being a subset of AI. While this may technically and architecturally be the correct way to think about these tools, it has led […]


Advertising & Marketing, Technology

How Effective Are Marketers at Using Martech Tools?

October 3, 2023

Via: CMSWire

Marketers need martech tools to produce their emails, content campaigns and web and digital experiences. They spend a lot of money to do so, too. Martech tool spending in the United States is forecast to increase further over this year […]


Advertising & Marketing, Technology

Diversity in Marketing: How DAM Systems Can Make People Feel Seen

September 29, 2023

Via: CMSWire

In commerce worldwide, there’s a complicated and evolving debate about diversity, equity and inclusion (DE&I). Brands are criticized regularly for doing too little, doing too much, or doing DE&I the wrong way or for the wrong reasons. DE&I wins and […]


Advertising & Marketing, Technology

Brand interactions evolve on social media: Here’s what the numbers say

September 22, 2023

Via: Marketing Dive

Despite the world largely returning to normal since the height of the pandemic, social media usage has continued to climb. In fact, 53% of consumers report higher social media usage over the last two years than the previous two. As […]


Advertising & Marketing, Technology

Generative AI in Marketing: Smoothing Creative Operations

September 21, 2023

Via: CMSWire

Navigating the campaign process has always been a maze of fragmentation, bureaucracy and intricate steps. I remember being in an organization where the campaign procedure spanned a whopping 16 pages from start to finish. Depending on the size and charter […]


Advertising & Marketing, Technology

Customer Experience Management: Why CX Pros’ Influence Expands

September 18, 2023

Via: CMSWire

Today’s customers have endless choices and aren’t hesitant to switch brands if they’re not getting what they need. A customer’s perception of a brand is not just influenced by product quality or price — the overall customer experience, the personalization […]


Advertising & Marketing, Technology

Mastering Personalization in Digital Marketing Strategy

September 11, 2023

Via: CMSWire

“Begin with the end in mind, with a vision and blueprint of the desired result,” as emphasized in the timeless wisdom of Stephen Covey’s “The 7 Habits of Highly Effective People,” has resonated with me for years. This principle holds […]


Advertising & Marketing, Technology

Ecom Exec: Marketing Attribution Is a Waste

September 8, 2023

Via: Practical Ecommerce

Andrew Faris is the former CEO of 4×400, an ecommerce aggregator. He left that job in 2021 and now consults with merchants and manages their advertising campaigns, mostly on Meta. I asked him for his keys to successful Meta ads, […]


Advertising & Marketing, Technology

Meta Publishes New Guide to Using AI in Marketing for Holiday Campaigns

September 7, 2023

Via: Social Media Today

Meta has published a new guide to its various automation and generative AI ad tools in order to help marketers prepare for the upcoming holiday season. The 16-page guide covers all of Meta’s evolving AI ad tools, including its Advantage+ […]


Advertising & Marketing, Technology

New Report Finds That Investment in Influencer Marketing is Rising Faster Than Traditional Ads

September 6, 2023

Via: Social Media Today

Influencer marketing is now a major consideration within most digital marketing plans. But did you know that influencer marketing spend is actually growing faster than investment into regular social ad spending? That’s one of the many findings in Insider Intelligence’s […]